As a small business owner, you already went through the complex and tedious process of setting up your own enterprise. From raising funds and applying for business loans to crafting your products and hiring staff, you have done it all. Now you should be able to focus on profits and growth. But if you get … Read more
How would you rate the most important asset of your company? It isn’t your unique IP, trademark, or service infrastructure. It’s your team. That’s why in the 21st century, nothing beats a happy, productive team. Sadly, 70% of workers are disengaged with their jobs, according to Gallup’s 2017 State of the American Workplace study. What … Read more
Producing effective advertising campaigns can be struggling nowadays with the vast range of different ways attention can be caught, but then lost by other distractions. Attention can be a fleeting thing, so it is important that you know how to capture the attention of your target audience by delivering persuasive ads – and for this, … Read more
Out-of-home (OOH) advertising has quickly become the biggest advertising trend and doesn’t seem to be going anywhere any time soon. OOH advertising delivers innovative ways of advertising that customers certainly won’t forget. Here are some of the benefits of digital out-of-home advertising that will explain just why you should make use of it, too. The … Read more
If a problem has arisen at work, what are the steps that you take to fix the issue? We hope that you are using root cause analysis – but if you have no idea what that is, or how it is applicable in your business, then we are here to help you out. Read on … Read more
There are many reasons why a seemingly watertight ad campaign might fail! Sometimes this is to do with inconsistency in your marketing, and not enough research into your customer demographic: the reasons are plentiful, and it’s often difficult for businesses to pinpoint exactly what went wrong. So, for the benefit of all businesses out there, … Read more
Every business needs to be mindful of problems and vulnerabilities that can exist internally and can be impacted by external factors. No business is immune to these vulnerabilities and this list is not the be-all and end-all of problems that the average company can encounter in their lifetime. With that in mind, here are five … Read more
Are you looking for ways to take advantage of technology when you are in the hotel industry? If so, you are in luck! There are several ways that you can use technology to improve your business. This blog post will discuss three ways to use technology to your advantage. Then, stay tuned for more tips! … Read more
The manufacturing industry is an enormous one, and it can take time for a company to break into. As with any other business, you have to juggle a huge number of tasks and responsibilities to ensure that your business can run smoothly and succeed. When it comes to manufacturing, one of the most important things … Read more
While both SEO and Local SEO play an active role in potential customers discovering your business online, knowing the key differences between them can help you decide which one to invest in. Depending on the type of your business and its needs, you may opt for one or the other, or maybe even both, as … Read more
This article originally appeared on Website Builder Expert and has been used with their permission. Video SEO optimization for your website or your YouTube is critical in shaping your business and product sales. It’s said by 78% of marketing experts that creating videos helped increase their sales!* Even if you aren’t selling any products, video … Read more
This article originally appeared on Website Builder Expert and has been used with their permission. Video optimization for your website or your YouTube channel is all about file size, video quality, and website speed. It can feel overwhelming when you start considering what KB or MB size file you need and what formats like MP4 … Read more
An essential part of a company’s success is litigation. As such, it is vital to have a business attorney who can provide the services you need. Regardless of the type of law they specialize in, these professionals are masters of their work and will help any company thrive. In general, a business lawyer can help … Read more
There are two ways you can go about modern social media. One is to churn out content quickly. Another is to turn out very high-quality content. If you want to cheat a little, you can buy your way to the top. Learn more right here. Method One – Selling Your Soul With Soulless Content Thanks … Read more
It was easier for content creators to stand out when there weren’t as many YouTubers or companies using the platform in the beginning. In 2022, about 15 million active YouTube video creators are producing 500 hours of content every minute and want to get youtube views. In light of this, you may be considering how … Read more