Why Do Local Businesses Need Referral Marketing? All You Need to Know

The business environment has become highly competitive today. Entrepreneurs are looking to try a wide range of growth hacks to increase their business’s reach. One growth hack that most business owners trust today is marketing products and services via referrals. This strategy is better known as referral marketing. It entails attracting new clients to a … Read more

How to Define Diversity, Equity, and Inclusion at Work

Diversity, Equity, and Inclusion (DEI). If “DEI” or any of the variations – EDI or DIE – were a brand, the marketing lead would be fired for developing and launching a mixed message marketing campaign with dangerously false advertising. The DEI “brand” is deeply misunderstood, and the words are used uncritically and interchangeably. As a practitioner … Read more

Start Your Outdoor Café The Right Way

Entrepreneurs love the idea of setting up food establishments. That’s because they are often the type of people who enjoy serving others. And what better way to do it than bring them delicious food on trays.  Starting a café though isn’t always plain sailing. There are pitfalls along the way. Here’s what you need to … Read more

Five Key Industries That Use Text-To-Speech Technology

Text to speech (TTS) is an assistive technology that automatically converts text to an artificial spoken language. It does not playback recorded speech. Instead, it uses plain text as input for generating human-like speech. TTS uses AI capabilities and deploys natural semantic analysis techniques to make practical judgments on words that require particular emphasis. The … Read more

Four Tips To Increase Data Labeling Efficiency

In the AI lifecycle, data labeling is the first step. It is required for training AI or ML models and will lay the foundation for developing accurate and predictive models. Data labeling is process-driven and requires precision work and skills for better outcomes. It is a process by which datasets are labeled, marked, colored, or … Read more

What Are The Key Elements In An International Franchise Contract?

 An international franchise agreement involves a franchisor allowing a franchisee in another country to explore, and use their intellectual property rights, or duplicate a business format in a foreign market in a given period of time.  The party’s relationship is governed by the international franchise agreement and the franchisee pays the franchisor agreed fees such … Read more

Your Legal Obligations To Your Delivery Drivers

Any business must take the precautions necessary to stay legally safe. The impact of getting into legal trouble is more than just financial, it can reputational, organizational, and even force you to shut your doors. When it comes to managing your legal obligations to your employees and even your freelancers, you have to be thorough. … Read more