This goes without saying that video is the most powerful marketing tool. Despite the evolving marketing techniques and platforms, video is the one asset that could help make your brand reach millions of people with a single post. This is why more and more companies are now looking forward to creating corporate videos to … Read more
Using Instagram for business is a great idea, even if the platform is more about personal connections. More and more brands are investing in a robust Instagram presence, regardless of their industries. In fact, the platform is no longer confined to fashion, lifestyle, retail, and travel business. You can find diverse brands showcasing their offerings … Read more
A logo is an identity, a representation of its brand or business. With the rise of social media, a company’s logo has become an essential part of every brand. You can see them on posters, social media posts, and products as well. A good logo will be recognizable and thus inspire instant trust and loyalty … Read more
Producing effective advertising campaigns can be struggling nowadays with the vast range of different ways attention can be caught, but then lost by other distractions. Attention can be a fleeting thing, so it is important that you know how to capture the attention of your target audience by delivering persuasive ads – and for this, … Read more
Out-of-home (OOH) advertising has quickly become the biggest advertising trend and doesn’t seem to be going anywhere any time soon. OOH advertising delivers innovative ways of advertising that customers certainly won’t forget. Here are some of the benefits of digital out-of-home advertising that will explain just why you should make use of it, too. The … Read more
There are many reasons why a seemingly watertight ad campaign might fail! Sometimes this is to do with inconsistency in your marketing, and not enough research into your customer demographic: the reasons are plentiful, and it’s often difficult for businesses to pinpoint exactly what went wrong. So, for the benefit of all businesses out there, … Read more
While both SEO and Local SEO play an active role in potential customers discovering your business online, knowing the key differences between them can help you decide which one to invest in. Depending on the type of your business and its needs, you may opt for one or the other, or maybe even both, as … Read more
This article originally appeared on Website Builder Expert and has been used with their permission. Video SEO optimization for your website or your YouTube is critical in shaping your business and product sales. It’s said by 78% of marketing experts that creating videos helped increase their sales!* Even if you aren’t selling any products, video … Read more
This article originally appeared on Website Builder Expert and has been used with their permission. Video optimization for your website or your YouTube channel is all about file size, video quality, and website speed. It can feel overwhelming when you start considering what KB or MB size file you need and what formats like MP4 … Read more
There are two ways you can go about modern social media. One is to churn out content quickly. Another is to turn out very high-quality content. If you want to cheat a little, you can buy your way to the top. Learn more right here. Method One – Selling Your Soul With Soulless Content Thanks … Read more
It was easier for content creators to stand out when there weren’t as many YouTubers or companies using the platform in the beginning. In 2022, about 15 million active YouTube video creators are producing 500 hours of content every minute and want to get youtube views. In light of this, you may be considering how … Read more
Running an eCommerce business means trying to get people around you to follow you and what you do. Encouraging them to spend their money on your products instead of going somewhere else is the only way to make your company successful and lucrative, and that’s why you need to look better than your competition. This … Read more
As a business owner, you may have a product that rightly addresses a need of your consumers, but this alone won’t help in getting people to buy it. That is, you need to market it effectively. Marketing helps you spread brand awareness of your products or services among potential buyers, engage them with your brand, … Read more
There is a proper time to market your brewery so that it gets the attention you want. Don’t think too hard. We have four easy and effective methods to use.
One of the most powerful and efficient forms of marketing is email marketing. It enables companies to interact directly and personally with their customers (and potential customers). Sales, loyalty, and customer happiness all go up as a result. Email marketing continues to have a ridiculously high ROI today, even though it has been around for … Read more