Marketing

Marketing Research: How to Find Data your Business Needs

So, you may be wondering how to find complete, accurate, and relevant data for your business needs. The best way is to ensure that you gather and process information out of the 181 zettabytes of data experts predict will be created by 2025.  Data like product design, advertising, sales, branding, and customer service information helps […]

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What Are the Best Wholesale eCommerce Platforms?

Wholesalers need good online platforms to sell their products. However, it is often difficult to choose the best platform. In this article, we dive into the world of wholesale eCommerce platforms and find out what are the best platforms out there. What are eCommerce platforms needed for? Wholesalers are typically located in markets quite distant

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How to Create a Rock-Solid Marketing Analytics Dashboard?

Currently, all the marketing efforts mainly rely on data for things to run smoothly. Besides, marketing analytics has become the talk of the town following its contribution to marketing-related activities. When conducting marketing activities, approximately 49% of digital marketers only use the basic metrics. There are different kinds of marketing dashboards that are mainly used

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How Businesses Can Reduce Website Maintenance Costs

In this era, every business needs a highly-functional and flexible website to attract clients. However, managing a good website takes time, effort, and money. Therefore, the secret is finding affordable options to reduce your site’s maintenance expenses and time while checking up on the pricing and quality of various components. This article highlights important aspects

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The 10 Most Important Web Design Advice for Your Website in 2022

When someone clicks on your ad, what do they see? Do your blog’s layout and content reflect the most recent updates? The future profitability of your official site? The 10 essential web design tips in this article can help you transform your 2022 website from an outmoded and uninspired one into a brand-new one! Reasons

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Best Node.js Frameworks for Web Apps

The information technology (IT) market is one of the world’s most dynamic and ever-changing industries. Technology necessitates a flexible architecture that can quickly accommodate these rapid changes and generate various applications. The Node JS Frameworks were created as a result of this necessity! Node JS is now the quickest server-side web application platform. Since it

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Digital Marketing

4 Ways to Develop A Digital Marketing Department For Your Company

As a business owner, you know that to be successful in today’s economy, you must have a robust digital marketing strategy. However, you may be wondering how you can go about creating such a strategy on your own, or worse yet – how to develop an entire department devoted to digital marketing. Worry no more!

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Brand Visibility: Why It’s Important for Your Business

The Value Of Having Your Brand Speak For Something Larger Than Itself

Most people know that organizations designed to generate revenue care about money. Even non-profit organizations care about money, even if they don’t spend more than they make to keep their lights on and their operation either in stasis or focused on expansion so the work they do can spread. As such, whenever we see a

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Foolproof Mascot Marketing Tips For Small Brands

Surviving in a competitive landscape is a daunting challenge for small brands. You have to be visible in a crowded space and gain an edge over the established leaders. It takes good thinking and sharp marketing strategies to address growth challenges. Mascot marketing is an excellent tactic than strengthens your brand identity and ensures that

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Digital Marketing ROI Statistics & Guide for 2022

You could publish a book with all of the digital marketing strategy guides swarming the internet search engine results nowadays. If you want to know how to create a digital marketing strategy, you’re spoilt for choice. However, we’re not interested in getting started, we’re interested in how you measure the success of your investment once

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5 Ways Outreach Marketing is Benefiting Businesses

Outreach marketing is a valuable tool for businesses that want to reach out to their customers. Instead of using generic methods like TV ads, billboards, or spam email, you can contact your customers directly through text messaging. This creates better results and is less expensive than other forms of marketing. In this article, we’ll cover

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8 B2B Marketing Automation Strategies To Grow Your Business

Today, most companies rely on automation technologies. Marketing automation reduces your manual efforts and boosts your productivity at work. Whatever tool you use, it all starts with a great strategy.  Let’s take a look at some of the top marketing automation strategies to grow your business.  #1 Automation of Leads follow-up  #2 Lead Scoring Process 

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Top 3 eCommerce Platforms and What to Choose for Your Store

Creating a website begins with choosing a platform. But there are so many solutions, and you can even opt for crafting something from scratch or using SaaS, for example, Shopify store builder. This abundance not only cultivates competition but also complicates the selection process. How do you settle on the most suitable option? You often

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4 Mistakes to Avoid When Creating Your First Ecommerce Site

                                                                                                                  Ecommerce is one industry that has continued to grow year on year which is why it’s become an attractive avenue for existing business owners or startup companies to explore. But, despite the incredible success experienced by many, eCommerce is not a simple channel to navigate. All you need is the right product and a

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