How Can You Manage Client Expectations?

How To Manage Client Expectations

To help you better manage client expectations, we asked business leaders and PR experts this question for their best tips. From setting up a timeline to being prepared for roadblocks, there are several ways you can better manage client expectations. Here are ten ways you can manage client expectations: Start With A Kick-off Call Outline … Read more

SEO Tactics to Build an SEO-Friendly Website

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If you are looking to build a successful website, one of the key elements you need to consider is SEO. Hopefully, we’ve reached a stage where it’s no longer considered some sort of spammy witchcraft tactic that is incomprehensible to anyone but its initiates. Most businesses now understand that it’s just another part of website … Read more

Is Your B2B Smarketing?

If you have a leadership role in any part of a B2B organizational chart, nobody has to tell you that the marketing department is costly, and the sales department is expensive. Marketing campaigns cost anywhere from a few thousand dollars a month to a couple hundred thousand dollars a month — and there’s never only … Read more

How and Why You Should Use Google Ads For Your Business

Why do you see your favorite website filled with your biggest competitor’s ads? It’s probably because they are using Google Ads. Can you do that too? Of course!   Google ads is an online advertising program initiated by Google. It allows you to create online advertisements to reach your target masses. It follow a pay-per-click structure. … Read more

5 Best SEO Tactics That Will Grow Your Business

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SEO stands for Search Engine Optimization. It’s one of the most important digital marketing strategies practiced by both big and small businesses, aiming to attract new customers and increase sales. Companies hire agencies that offer professional SEO services or have in-house teams that focus on this. SEO concentrates on improving the ranking of your site … Read more

E-Commerce Design Trends for 2021

With pandemic-induced restrictions and stay-at-home orders, the world of shopping had to rapidly evolve. For some businesses, this meant dressing up existing e-commerce platforms, for others it meant whipping together a way to sell to shoppers online. With the increasing amount of online stores rushing to find their place online, customers have become more schooled … Read more

Important Social Media Trends in 2021

As people stayed inside to slow the COVID-19 pandemic, the amount of social media users and screen time skyrocketed. And with this increase came more opportunities for businesses to market themselves through social media platforms. After all, it wasn’t just social media screen time that was increasing. The amount of online sales was also substantially … Read more