There are only a few dozen companies that spend more than $1 billion on advertising each year. Though one could argue that their money is well-spent, given that these companies are among the most widely known brands in the world. It’s not surprising to learn that AT&T, McDonald’s, Proctor & Gamble and General Motors are members of this exclusive club. In their cases, spending billions on advertising has proven to be an effective means of strengthening their brands and keeping them on top of their respective industries. Of course, these are only a handful of businesses. The rest of us have to make do with much less. Fortunately, building brand awareness and increasing your visibility — even in a crowded marketplace — doesn’t have to be expensive. There are numerous cost-effective ways any business can boost its presence in the marketplace that can be extremely fruitful.
For instance, good old-fashioned offline branding can combine eye-catching merchandise displays with effective customer service to deliver a top-notch experience that customers will be happy to share via word-of-mouth. Training your employees to be effective and enthusiastic brand ambassadors can do more for a business than an expensive ad campaign ever can. Consistent messaging on in-store signage in unconventional as well as traditional places also can be an inexpensive but powerful way to create strong impressions in customers’ minds.
Outdoor branding includes effective signage as one of its cornerstones, but that’s not the only way to get the word out about your business without breaking the bank. Decorating your fleet of vehicles with effective branding and signage makes your brand that much more visible, as does decorating your locations’ exteriors with eye-catching, on-brand and creative signage.
Online branding means more than establishing a well-oiled e-commerce site. Creating a presence on social media and cross-promoting your brand is relatively inexpensive and can deliver huge results for your business. You can accomplish this through engaging and entertaining online content related to your products and services.
For more tips on boosting the visibility of your business without spending a lot of money, take a look at the following guide. Just because we don’t all have the resources to spend billions on advertising doesn’t mean it’s impossible to get your business noticed.
Author bio: Steve A. Parker is Director of Communications at Raider Signage, a California-based commercial signage company. It is committed to installing quality signs, including monument signs, LED digital signage and custom signs.