Creating Brand Identity for Small Business [Infographic]

Whether you’re a Business Owner, CEO or Entrepreneur, creating a strong brand identity is crucial for your long-term success.


Consumers have choices and what they will tend to choose more frequently are the brands that they can identify with or recognize.  The Nike check-mark or Apple logo are easily identified and are great examples of companies that create loyalty among their brand.


You don’t need to be a Billion-dollar company to create a strong brand identity.  As a small business, you can create your own niche of what your company represents.  This will be important in creating a sustainable business and allow you to compete with the big players.  If your brand identity is strong, customers will connect to the message you want to communicate to your target audience.


The first step in creating a strong brand identity is through brand awareness.  Put simply, brand awareness is a powerful force that drives your entire brand’s narrative.

In fact, brand identity doesn’t exist unless you have brand awareness.


Marketing experts discuss the importance of raising and measuring brand awareness all the time. Along with customer loyalty, this is one of the two most important brand variables in marketing.


The more a consumer can recognize your brand, the easier it becomes to build your identity.


“Familiarity breeds trust”


There are several different tools available that a company can use to create brand awareness with the intention of maintaining a strong brand identity.


The first question you need to ask yourself is, “What do I want my company to represent?”  Next, identify who your target market is.


Once you have a clear vision of what you want your brand identity to become, every communication, advertising and marketing campaign needs to represent that vision.


The following Infographic created by identifies Brand Identity Elements and their importance to your Business.



Creating Brand Identity for Small Business

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Elita Torres

I have over 20 years experience as a leader, first as a General Manager for several Big Box retailers with over 100 employees, then as a district manager overseeing an average of 23 stores. Currently, I am a Sales Director overseeing 4 Districts. My passion for leadership and personal development has led me to share my journey in a Blog. Find out more on