(photo credit: Microsoft Images)
A brand’s reputation can be made or broken online. It’s no longer enough to simply offer a great product or service. Customers expect a seamless and positive experience throughout their entire journey with your brand. Did you know that 80% of consumers are more likely to follow a brand that consistently delivers authentic content? Conversely, nearly 80% report completely ignoring self-promoting online ads.
Understanding brand perception is crucial for any business that wants to thrive. It’s essentially the overall impression customers have of your brand, shaped by their feelings, experiences, and thoughts – not just your marketing messages. But how exactly do customers form these perceptions? The infographic below unveils the hidden forces at play, from the power of online reviews and customer experience services to the impact of authentic content and strategic color branding.
By gaining a clear understanding of these factors, you can craft a winning customer experience service (CXS) strategy. A strong CXS focuses on building positive interactions at every touchpoint, fostering brand loyalty and ultimately driving business success. So, are you ready to decode the customer experience and better understand your customers? Let’s delve deeper to learn more!