Dmytro Makarov on Building Campaigns That Deliver

In a saturated digital landscape where metrics such as views, impressions, and followers often dominate the conversation, marketing strategist Dmytro Makarov is leading a growing movement focused on outcomes that truly matter. For Makarov, success is not defined by visibility alone, but by clear, measurable impact – sales uplift, customer retention, market penetration. In short, performance.

From humble beginnings in Kyiv, where he first offered marketing advice to startups as a teenager, Makarov has built an agency that now works across four continents and partners with global giants including Hugo, Durex, Domino’s and Intel. His agency employs more than 100 people and has overseen more than 500 international campaigns – all underpinned by one principle: results must be tangible.

As Dmytro Makarov recalls, in the early years, he did everything himself. “I developed marketing strategies, ran ad campaigns on social media and search platforms, negotiated with influencers, and co-created campaigns with them. Essentially, I was a contractor for dozens of companies across different countries.”

It was then that Makarov formalised his work with the launch of his own agency. With influencer marketing still in its formative stages, he saw its potential as a medium not just for engagement, but for genuine, trust-based connection.

Crucially, Makarov’s agency does not simply run influencer campaigns – it engineers them around performance objectives. Clients are offered guarantees, from cost-per-action models to refund options when benchmarks are not met.

What distinguishes Dmytro Makarov further is his ability to scale intelligently. While many agencies collapsed under the economic uncertainty of the pandemic or retreated during the war in Ukraine, Makarov’s company expanded. His decision to diversify into new regions – including the U.S., MENA and Asia – proved decisive. Today, his agency operates in multiple languages and tailors creative strategies to local markets with cultural sensitivity.

Beyond creative fluency and performance tracking, Makarov is a vocal advocate of structure and strategic discipline. His six-step method – from client needs assessment to scalable optimisation – reflects his belief in combining creativity with scientific marketing principles.

But for all the precision in his approach, there is a strong personal ethic beneath it. The entrepreneur believes that marketing should create value, not just noise. There is enough content in the world, but what people need is relevance, honesty, and intention.

His clients seem to agree. As the agency continues to expand, it is clear that Makarov’s commitment to purposeful, result-oriented marketing has struck a chord with brands in need of clarity amid the chaos.

And while industry trends come and go, Makarov believes that the future belongs to those who can combine agility with accountability. “It matters to me that what I do has purpose and impact – not just for business, but for the people around me,” he says.