Online reviews. With them comes the good, the bad, and the ugly. It’s how customers and consumers validate and check out a business before making a purchase or visiting. Whether through Yelp, Google, or TripAdvisor, there are many online sites to keep track of and maintain an online presence for your business. As a business owner, it’s one of the top ways to give potential customers social proof and drive them in.
It’s not only important to garner online reviews, but also to respond to your customers. Show honesty and transparency in your online review management. Always respond to negative reviews in a timely manner to alleviate the situation. You may even turn an angry fuming customer into a loyal brand advocate.
To help you get started, check out the infographic by Valpak. They break down 12 ways to gain positive online reviews with specific examples for each and a 5 step approach on how to resolve negative reviews.
Please include attribution to Valpak.com with this graphic.