Nowadays it is more important than ever before to ensure you do all in your power to stand out from your competition. The present climate is tough for most businesses and therefore it is imperative to ensure your advertising and branding strategy is on point. One of the ways you can do this is by investing in an LED window display for your store. Keeping that in mind, read on to discover more about the wonders LED window displays can do for you…
The importance of your storefront
First and foremost, it’s imperative to acknowledge how important your shop front is. It presents you with a massive opportunity to attract individuals who pass by. It can be the difference between them walking past your store and not taking a second glance or them stopping in their tracks and going ‘wow let’s take a look inside’. An LED window display will definitely ensure the latter occurs. You will benefit from an eye-catching display, something that goes above and beyond the norm. This is assured to turn heads and guarantee that your business promotions get a great degree of attention.
The branding potential
The branding potential with this product is massive. Remember, every medium of advertising you use is a reflection of your business. An LED window display certainly makes a good impression. It will strengthen your corporate image and showcase you as a business that is professional, creative and innovative. Most stores on the high street merely have a bog standard display, such as a plain poster fixed to their window. With an LED display, you can guarantee that your company will stand out in the local community.
Change up your advertising
Aside from this, it is also worth noting that LED window displays present a flexible method of advertising as well. You can easily change the display to suit your purpose. Have you recently added a new collection to your store? Have new houses come on the market at your estate agency? Are you currently running an excellent sale in-store? There are many different ways you can entice people into your shop, and an LED display gives you the opportunity to take advantage of all of them. Your advertising campaign will never remain stagnant or become outdated, as you can update it as frequently as you wish.
Wide range of LED window display options
You also have a whole host of different options to choose from, meaning you can find the perfect LED window display for your business – one that fits in with your corporate image, your target customer base and indeed your budget. Cable display systems are ideal for smaller posters and are frequently used by recruitment consultants, letting agents, estate agents and such like. They boast a minimalistic feel. Nonetheless, you also have LED light panel displays, which are backlit poster display pockets. These are ideal for those businesses that really want to make a bold statement. With so many options available, LED window displays are suitable for all types of companies – no matter how big or small, or what industry you operate in.
If you opt for an LED display you are also going to benefit from a marketing tool that is cost effective. Traditional forms of marketing, such as newspaper campaigns, as well as today’s digital age tactics of advertising on the web and such like, can be very expensive. Why? They represent reoccurring costs. You will pay for the advert based on the duration it is featured in the newspaper or on the web, or the number of times it is used. With an LED display, you simply have the cost of the product when purchasing – a single investment. This ensures you can make a huge return on investment.
Moreover, you are benefitting from the quickest form of advertising-to-purchase. What does this mean? Well, your LED window display is having an effect on those that walk by your store. When successful, individuals will immediately walk inside and then there is a great chance they will purchase a product. A newspaper advert does not have such a huge and imminent impact. A person will not likely be in close proximity to your store when they read the advert, meaning they may lose interest or even forget about the ad. Not everyone who is impressed by the advert will make the effort to go to the store, but everyone who is impressed by the window display will.
Tip: make sure you continue to impress once people are in-store
Of course, have a great window display is of huge importance. However, you need to continue to wow people once they are in your store. Make sure your brand is strong and consistent throughout. There are many ways you can do this. Using promotional and branded products is a good place to start. Perfect Imprints is a great source for all of your needs in this regard. You also need to make sure that your product displays are just as impressive inside your store as your windows.
To conclude, LED window displays truly can work wonders for your business. They will have a huge impact on everyone that passes by your shop, and thus they represent an excellent marketing and branding technique. If that wasn’t enough, you have plenty of options to choose from and you will also likely make a quick and big return on your investment.