Want to increase your crypto company’s rankings on Google? You have come to the right place.
From understanding Google’s algorithm to various SEO techniques, we have covered practical steps you can undertake and the ones that a crypto PR agency does to increase your website’s exposure and visibility.
Let’s begin!
Steps to Increase Your Google Rankings
The level of competition in the digital world makes it more difficult for marketers to receive effective results from their strategies and efforts. While it may seem frustrating, with the help of the right steps, your crypto company’s website can also rank higher on Google.
How do we achieve this?
Take a look at our 8 steps to increasing your website’s Google rankings.
Make Efforts to Understand Its Algorithm
The very first factor in getting started with any strategy is to understand how it will bring you the desired results. In the case of Google rankings, your primary step should be to make efforts to understand Google’s algorithm.
You need to do this in order to know what type of content and tactics will help you rank. In addition, we are all aware of the constant updates of Google’s algorithm, which is making it harder for websites to rank. The exact operation of Google’s algorithm remains concealed.
But don’t despair, as SEO experts may have discovered a key aspect in ranking higher, and that is through high-quality content.
Many people use the E-A-T criterion to ensure that their website’s content meets their expectations. Expertise, Authority, and Trust, or E-A-T, are the components for producing high-quality and trustworthy content for your audience.
Understand User’s Search Intent
A user may have many intentions for their search. The search may be performed for navigational, commercial, informational, or transactional purposes. If the content of your crypto company’s website seems to be missing matching these intents, then your content won’t be able to rank well.
Let’s understand this with an example. If a user types in the query “crypto,” they expect to receive the following results.
- What is cryptocurrency?
- Types of cryptocurrencies
- How does crypto work?
If your content misses out on crucial information, chances are that it will go back to the search page to look for other sites. In all, understanding the user’s intent through analyzing which keywords get top rankings and incorporating them into your website’s content will help you rank higher.
Use Link Building
You may have come across this popular term- link building. Also referred to as backlinks, link building is an SEO technique that helps increase Google rankings when done right.
There are various types of methods to build links. Some of these are as follows:
- Anchor text links: Here, links are naturally built on anchor texts or target keywords.
- Internal links: Internal links, as its name suggests, are hyperlinks that direct users to other content and areas of your website. This improves user experience and builds conversations.
- External links: External or editorial links are received from other larger publications and authoritative websites. It also includes sharing the links to your work on social media platforms.
Improve Your On-Site SEO
Improving your website’s on-site or on-page SEO boosts your website’s organic traffic and helps in ranking higher.
On-site SEO includes the following strategies:
- High-quality content
- Proper headings and title tags
- Compelling meta description
- Usage of target keywords
- Structured content
- Better readability
- Image and video optimization
Utilize Long-Tail Keywords
Long-tail keywords are somewhat longer than primary or target keywords, which tend to be one or two words.
For example, the primary keyword can be simply “meditation,” while the long-tail keyword would be “meditation techniques” or “can meditation make you smarter.”
The reason why marketers use long-tail keywords is that they are less competitive and easy to rank for. Despite the low competition, these keywords can be of higher search volume, which can drive traffic to your website.
Focus on UX
UX or User Experience denotes the interaction of users with a website. The overall design or layout of a website are two aspects included in a website’s UX.
To better understand people, search engines gather information from websites and users. Search engines today, particularly Google, have been concentrating on user behavior to give users the best search results.
Search engines examine user behavior on a website. If the users don’t like the content, it will take a toll on your website’s rankings.
Make Your Website Mobile-Friendly
Believe it or not but mobile phones drive a huge amount of traffic. With people increasingly using phones to access the internet and search for their queries, Google has also introduced its mobile-first indexing update.
Google seems to give priority to mobile phones when looking at factors such as the speed of the website for ranking. In addition, Google also offers a guide to making a website mobile-friendly as well as tools to analyze the same.
The aim here is to make sure that your website looks particularly great on the screen of mobile phones and optimize it.
Track and Monitor Your Website
Our final step to increase your Google rankings is to track and monitor your website. After putting in all the efforts to make your crypto company’s website to the top of the search page, it’s time to monitor whether these actions are bringing the results or not.
With multiple tools available, both paid and unpaid, you can get a good idea of the performance of your website along with the factors that need change.
You can do this with free tools such as Google Analytics to receive valuable insights into your website, including the bounce rate or source of traffic.
Conclusion
We have reached the end of our ways to increase your crypto company’s rankings on Google. With the help of these steps, you can help curate a good strategy for bringing your website to the top.
Make sure that you keep using different techniques and test out the ones that work best for you.