Well, the ability to write content which definitely influences the level of sales, must be improved from year to year. This is not a secret that good text is the key instrument of a marketing strategy. By the way, it is sometimes really difficult to find a professional paper writer, so there is a need to contact any writing service. So if you need help with writing your content, the best writing services can provide such an opportunity. What is more, a pro writer must know all the details of creating the best SEO texts. You know, new businesses sometimes save their money, so they try to write selling texts
on their own. If you want to save the budget, the extra expenses are undesirable. So this article is for you, how to sound trendy in your selling content?
Remember about requirements for good writing
1. Sorry, but I’ll say it again: the text should be simple, but not primitive.
2. Avoid cliches, epithets, and winged expressions. Remove from the text “I bring it to your attention, found no surprise” and other similar constructions.
3. It is especially awful to read a text in which an epithet or idiom is applied out of place, out of context, without understanding the essence.
4. Adverbs, participles, and verbal nouns should be replaced by verbs. Such constructions are difficult to read.
5. The text needs to be structured:
- subheadings
- lists
- quotations and highlighting with color or CMS quotation tools
- pictures and photos of characters
- each paragraph 3-5 sentences long.
6. The text should have a plan and a structure. Research the topic, work with search queries and form a pool of topics. You can even combine them logically, and create a diagram of connections (Mind Map).
8 rules for good headlines
It’s not just for journalists. Any text you can give a headline to, you need to pay attention to and make it a good one.
1. The rule is simple: the title must describe, in one sentence, what the reader will read in the article. Otherwise, we deceive the reader.
2. Those who write for the newswire have another simple rule regarding the structure of the title:
Who + what did + what of what to the reader?
This is useful for understanding the structure of the text.
Example: “Elon Musk (who) launched satellite internet (did). Now we have super Internet instead of the old one (and what of it)”.
This example, of course, is approaching clickbait and needs checking, but it shows the general principle.
3. Hence another rule – no clickbait! “Shock, scandal, sensation” is not for us.
4. Headlines and texts in general need to be constructed logically, in order not to replenish the piggy bank of trash titles in communities.
5. Names of famous companies, and names of famous people.
For example: “Google bought them for $3 billion. The story of startup N”.
6. You should also avoid the reverse situation, where you refer to someone no one knows.
For example: “John shared his Bitcoin exchange rate predictions in Zimbabwean dollars”. Of course, nobody knows John you are talking about. So nobody believes such a post.
7. The headline should make the point clear, so don’t emulate the style of old print magazines – a shouting headline but nothing clear about what is meant. Your job is to get the message across and encourage your target audience to start reading.
Here’s a fictitious example on the subject of cars:
No good: “Rubber Product #3 for Your Best Friend” or “The Shine and Poverty of the Bourgeois Auto Industry”.
Good: “A comparative analysis of 10 brands of summer tires for [specific brand]”.
8. Interesting rule of thumb – close the word. Nothing has changed? Throw it away. And so on with all the text.
Checklist: 5 points to finalize your text
What do you do with the content when it seems that everything is ready and you can publish it or send it to the customer (or boss)? It only seems that way. Here’s what to do for the final check:
- Look for errors, typos, and correct typography (long dashes, appropriate inverted commas, etc.).
- Think again about whether you have checked all the facts.
- Look at the style and ease of reading.
- Reduce and remove the ‘water’. There is a half-joking rule: the first paragraph should be removed immediately. There’s water like, “It’s no secret that the internet is an inseparable boon blah blah blah.” Check it out.
- Put the text aside. It needs to be completely unloaded from memory. If the deadline permits, postpone it until the next morning. Let someone else read it (if you can). You can see better from the outside
How to find topics for Evergreen Content
Evergreen Content is searched for all the time and such texts will give you steady traffic. So take Ahrefs, Serpstat, SEMRush (not cheap), Google Keyword Planner (free), and your competitor’s sites, and start researching. Analyze the search terms they will beat you on, and make your content bigger, more detailed, and more useful. Or at least look at what they’ve already written (successful companies are careful about the quality of their content). Important: you can be inspired, but you can’t steal!
7 peculiarities of SEO you need to know in 2022
1. The era of low-quality ads has passed. But sometimes you can come across trashy content. Google has developed artificial intelligence – powerful machine learning. It understands whether the text is normal or not. So the recommendation for overloading text with keywords is simple – don’t.
2. However, keywords should be included in the title and description (Title and Description meta tags) for now. But this should not spoil the text.
3. Pay attention to LSI (Latent Semantic Indexing) – this is what is written naturally, in understandable language.
4. Extensive texts with research and figures are ranked well. So if you lack time, maybe contacting the best essay writing service isn’t a bad idea. Especially they have great experience in writing research papers on any topic.
5. Ahrefs, Serpstat, SEMRush, Google Keyword Planner. Helps you understand how people are buzzing and asking questions.
In Ahrefs it’s the Keywords Explorer section. In Serpstat – you can search from the homepage or in the menu SEO-analysis – keyphrase selection. Nearby you can see similar phrases, competitors, and search cues.
6. The length of the headline people see in search results is limited. However, if you can’t shorten it to 60 characters, the search engine will still show the right snippet. The snapper will have this mix of title, description, and chunks of text relevant to what the user asked.
7. The text should be unique. If it’s not, it’s bad ethically and from the point of view of Google, which doesn’t like duplicate texts.
Bottom line: What you absolutely must not do when working with texts
- Remind yourself again and again not to lie!
- Check the facts! Write a fake – it’s the worst thing you can do with the text.
- You can’t steal texts.
- Don’t write for robots, write for people.
- Take the water out of texts.
In addition to these tips: write practice, and improve your skills. Experience and feedback are important for development.