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Leading Social Media Marketing for The Hospitality Industry

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The essence of having the best hotel promotion strategies are hard to overstate, since it is the main part of launching the hotel, creating brand awareness, optimizing the rate of bookings generated, and taking care of your reputation. If you are a company looking for the best hospitality social media marketing strategies for your hotel, then this article might be of interest.

Use Influencer Marketing


Through influencer promotion, your business will gain popularity. You have to choose influencers carefully since, with their reputations, they will sway potential customers’ thoughts and purchasing behaviours.
Albeit this is a marketing method that has been used for many years, the growth of social network platforms that encourage user-generated content has given everyone the potential to become an influencer. Thus, the hospitality industry can use influencers to convince their target customers to consider the services they provide.


Engage Your Followers


By being responsive, you can give the impression that you value the experience of your guests. Therefore, do this even if they are not looking to book and try the services you provide. Understandably, this is going to take a lot of your time, and you should focus your mind on the reward that comes with it. If you consistently engage with your clients, after some time, you will start to impact your business positively.


Use Facebook Location Tags and Check-Ins


Hospitality social media promotion gets easier when you use the right features to serve your clients and potential customers. Today, most clients are digital, and they prefer using a social network to have their needs met. As a company, it is your duty to make such arrangements available for them, and they will keep coming for more.
For instance, you want to catch your guests the right way and at the right time and encourage them to tag your property on their Facebook images and provide them with accurate location tags. That way, their Facebook connections will be prompted to take a look at the property, and they might end up making bookings.


Use Visual Content


Visual content plays an important role in promoting hotels and apartments, and you can easily take this advantage using social platforms. Currently, Instagram is the best place that one can use visual content to promote their businesses.
For example, you want your clients, even before they book, to get excited about booking and staying in your hotel. Therefore, make sure to take beautiful images of your hotel and share them on your Instagram for your potential clients to see.
On social media, you can add a line or two about the special services that make your hotel stand out. Make sure that your content is also focused on answering a few questions travelers might have about your hotel before they get there.


Use Peak Posting Times


Sadly, most algorithms are not programmed to prioritize timelines when choosing the right content to show at the top of the feed. However, you still need to ensure that you do your posting at the right time at all times.
For example, if you post a right at or a few minutes to a peak activity period, there is a good chance that many users will see and engage with it. Due to that kind of engagement, you will be bumped in the algorithm, which means your business will get the most attention, and probably many bookings.
Another good point is that when you post at the right time, your content’s reach will be maximized, and that is what you want for your business. Therefore, try to review your possible posting times and be sure to make good use of them.


Provide Value


There are ways to make your audience see you as an authority in the industry. One of them is by coming up with content that provides value besides content primarily created to enhance engagement. Each time you create content, be sure to have free resources such as things that travelers can do in certain towns and the kind of people they are likely to interact with.
You also need to give them free tips on selecting the best hotels and how they can reduce their expenses when they get to a given travel destination. Do these things, and your guests will always trust the products and services you provide.


The Bottom Line


Hospitality social media marketing might sound challenging at first. It involves a lot of research and designing the right content for guests and other internet users. If you have been looking for the best ways to make your business stand out from the crowd, we hope this piece’s content helps you achieve the bottom line. When promoting your business, make sure to by developing a deep understanding of the nature of individuals you will be dealing with. This will help you provide them with a personalized experience.


Authors bio: Amelia-Lily Houghton is a content creator for Technical Writers. She is a qualified online content media manager who loves to interact with engaging content & multi-media. Certification: A* in media studies.