One building that makes a positive step has tremendous potential to influence the rest of the community to follow suit. When this principle is applied to sustainability and renewable resources, it can lead to an overwhelmingly encouraging outcome.
For instance, many new construction projects are being built to LEED certification standards. This program recognizes architects and builders who prioritize eco-friendly designs and practices. Properties that earn these endorsements are commended for their energy efficiency as well as their overall environmental footprint. Points are earned for features such as energy-conserving lighting plans, resourceful water consumption and the use of sustainable structural materials.
These projects have a two-fold effect on their surrounding communities. First and foremost, they reduce the impact they have on the earth. The buildings consume fewer resources and produce fewer emissions.
Secondly, these structures are a powerful example to the rest of the industry. Other property owners may be inspired to incorporate these ideas into their own buildings. Green buildings may also serve as an incentive to tenants who see these sustainable features as differentiators when looking for a new office.
A single LEED-certified building has the potential to do much more for the world around it. To learn more about the ideas behind LEED, take a look at the accompanying infographic.
Author bio: Sandy Winkelman is head of marketing at Hendrick Manufacturing, a metal solutions provider. Winkelman has more than 25 years of industrial marketing experience where she specializes in “how-to” content with an industrial slant.