Running a business? Chances are, you’ve already faced countless challenges in the setup of your company alone. You’ll have spent time developing a product or service that is suitable for sale. You’ll have looked into your target demographic, determining who they are and what they want. You’ll have spent time mulling over pricing, ensuring that you are competitive, that your customers can afford your product, and that there’s still a good profit margin. You’ll have collaborated with numerous third parties, arranging the manufacturer and testing of your products, building your website, organizing order fulfillment and distribution, and more. The list of tasks goes on. But this isn’t where the journey ends. One task that should always feature highly on your list of priorities is to make sure that you’re always making your customers’ experience and journey with your brand as simple as possible. Here’s some more information on the subject to help you along the way.
Why Focus on Ease?
We live in a society that seeks simplicity and straightforwardness for convenience and ease. People want to get what they want with minimal effort involved. They want things to be smooth and without bumps in the road. This is completely understandable and it applies to buying products and services too. The easier you make a customer’s journey, the more likely they are to check out without hassle or without abandoning their cart. This means more profit for you.
UX Design
A good place to get started is by looking at your website’s design and layout. A huge number of people shop online nowadays. This is where a significant portion of your sales and profits will be made. Hire a UX designer and use Fun Join software to make sure that you have a website and mobile site that work seamlessly. Make sure attention is directed to the right elements of the page and that navigation guides your customers on the journey you want to take them on.
Customer Service Assistants
You need to have a customer service team on board to handle any customer questions or complaints. The more easily a customer can access assistance, the more likely they are to be happy with the service they receive and the more likely they are to show brand loyalty. Give multiple means of contact. Nowadays, email, phone, and instant chat tend to be the preferred methods, but you should also open up contact routes through your social media channels too. Make sure your customer service assistants are fully versed in answers to FAQs.
Delivery Options
Not everyone will be able to visit a store to collect purchases in person. People tend to like to shop online and receive delivery straight to their door. So, offer several delivery options suited to different needs and budgets. It’s ideal to offer standard, free delivery which takes 3 to 5 business days. But you should also offer paid express options, for example, next-day delivery for an additional fee or even same-day delivery for an additional fee.
Hopefully, some of the simple tips above will help you to drive your business operations in the right direction!