Cannabis retail is a booming industry in the US since its legalization in several states. While things look bright for brands, they cannot overlook the competitive nature of business. Imagine cutting through a landscape with several retailers offering similar products at comparable prices. Your products may struggle to gain the attention of potential buyers on store shelves and online catalogs because of the sheer range. Getting them to try your products is the key challenge, even if you have top quality on offer. Great packaging can do the trick, from capturing attention to creating brand awareness and gaining buyer trust. Let us share a few proven packaging secrets of winning cannabis brands.
Artistry vs. Efficiency in Cannabis Packaging
Let’s embark on the intriguing journey of cannabis packaging! As a brand, you face a delightful dilemma: do you opt for the artistic flair of manual packaging, where each product receives a unique, personalized touch, or do you embrace the streamlined efficiency of automated packaging, perfect for mass production of your cannabis packaging supplies? Manual packaging feels akin to an artist crafting a masterpiece, ensuring every detail is perfect. On the other hand, automated packaging steps in as the efficient superhero, ensuring speed and consistency in the production line. Choosing the right approach ensures your cannabis packaging supplies align seamlessly with your brand’s identity and needs. Remember, finding the perfect balance between creativity and efficiency will make your products stand out on the shelves and in the hearts of your customers!
Understand your consumers
The first step is to know your target audiences and understand their expectations. Think beyond replicating them in your brand’s tone of voice, but also the look and feel of your product packaging. For example, trust matters more for the older age group using cannabis for its medicinal value, so neutral colors are an optimal choice. Brands targeting a younger audience can rely on bright colors and bold taglines to grab the attention of recreational consumers.
Be authentic to your brand
Besides matching your packaging with consumer expectations, you must ensure brand authenticity. Your products should instantly remind buyers about your brand, which is possible only if they replicate the colors, fonts, and messaging defining it. An authentic look and feel make people recognize your products anywhere, even on crowded retail store shelves and web catalogs.
Choose relevant options for each product
Another winning secret for cannabis product packaging is to choose a relevant option for each product. You cannot expect the same material to work for edibles, vapes, flowers, tinctures, and topicals, so a one-size-fits-all approach is out of the question. For example, Mylar bags are ideal for the herb because it keeps the odor and integrity intact. You can easily get custom weed bag designs, making it easy to craft a unique one. Likewise, you may consider options like glass jars, tubes, vials, and containers according to your product line.
Win with durability
Nothing matters more than durability when it comes to product packaging, and it matters even more for items such as cannabis. After all, consumers expect the odor to stay in if they want to preserve it after every use. Mylar bags make an excellent option because they are strong and resealable. The best part is that they are child0-safe, which resolves another concern for cannabis consumers.
Get ahead with eco-friendliness
Another surefire tip to win the cannabis packaging game is by getting ahead with eco-friendliness. As consumers become more eco-conscious than ever, sustainable brands have an advantage in the competitive landscape. You can embrace the trend by opting for recyclable and reusable packaging materials such as glass, cardboard, paper, and Mylar. You may definitely get a boost with sustainable packaging.
Winning the cannabis packaging game is easier than you imagine, provided you are ready to be creative. Follow these simple tips and secrets of brands that have already done it.