VideosBusinessEntrepreneurMarketing

Reasons Why You Should Include Closed Captions in Your YouTube Videos

Youtube-youtube graphics

   Image Source

We live in a technologically advanced world, and we have become dependent on gadgets for our mundane tasks. The Internet has millions of platforms, but a few of them are widely popular globally. YouTube has become the most consumed video platform, and people worldwide spend hour’s binge-watching videos on it. It is a crucial Internet channel that helps you share your content with millions of people. The share button has the power of making your content reach miles away.

The platform has evolved significantly with time, and today, several users are earning money through this channel. The infamous silver and golden buttons have changed the course of action, and YouTubers are in an endless rat race to earn them.

YouTube is not specific to one language, and you will find the content of almost all languages in the world. The purpose of uploading a video on such a platform is to magnify its reach and make more people consume your content. People may not comprehend the spoken language but often understand the content’s gist through written text. You must have seen the small button displaying ‘cc’ on the right corner of many YouTube videos; that stands for ‘closed captions.’ As the name implies, video content comes with the option of closing the captions. So if people do not like the idea of displaying text on the video, they can switch off captions and consume the content through audio and video.

However, YouTube closed captions can take your video to another level of success by maximizing its reach and increasing viewership. Here are some reasons why you should include closed captions in your YouTube videos:

  1. Get more views

YouTube has a feature that displays the number of views that videos manage to catch. A higher number indicates popularity and repeat views. The views determine how successful your video is, and one of the ways of boosting views is by adding closed captions. Consider using youtube auto transcribe and hike up the numbers. Besides, captions make the visuals more meaningful, so many people prefer watching while keeping them on.

  1. Help non-native speakers

Gone are the days when your content stayed within geographical borders. People abroad had no way of viewing your videos. The Internet has removed boundaries and enabled people to view videos from all over the world. Not everybody understands it, but that does not mean that your content is limited to people native to a particular language. Giving your video’s captions helps people from other countries understand the visuals via subtitles.

  1. Higher engagement

Contemporary life is hectic, and people are always on the go. Most of them prefer watching videos and sending messages back and forth on their commute as they do not get time otherwise. Watching a video with speakers on a bus or train crowd is never a good idea, and captions allow them to view content without disturbing others. YouTube has another feature of ‘watch later,’ Many people add videos to that feature to catch these videos while getting bored waiting for a doctor’s appointment, flight, or bus. With closed captions in videos, people don’t have to worry about not having their headphones. All of this has an exponential impact on the engagement your videos receive.

  1. Enhanced user experience

Closed captions give users an enriching experience and give them an in-depth insight into the content, be it subtitles or translations. When users like a video, they want to watch other stuff from the same content creator, as they expect the same high-quality. Many users subscribe to the channel, which helps the YouTube channel edge closer to the coveted play silver button. Videos without caption may give regular people a good experience. Still, videos with closed captions give deaf people a sense of inclusiveness. It also improves people’s reading skills and helps them learn intonation and expression by watching videos. 

  1. Wider range

Studies have revealed that most people who turn on the option of closed captions are neither deaf nor suffer from any other hearing disability. They like to avail the opportunity of having audio transcripts displayed on their screens. Closed captions videos get maximum reach as people refer exciting and informative videos to non-native speakers. In contrast, non-captioned videos may struggle to reach a wider audience simply because people cannot understand them, despite being informative.

  1. Maximize SEO with transcripts

SEO is an essential constituent of a digital marketing strategy. It has the power to put a business ahead of its competitors.  Voice optimization is still in its preliminary stages, but YouTube captions can be a game-changer. Search engines do not watch, but they do index-text transcripts. People generally do not bother checking out results on the last pages of the search engines. Most of the time, they prefer looking for solutions in video forms. Using long-tail and short-tail keywords in your captions will help your video land on search engines’ initial pages. Moreover, you can copy-paste your videos’ transcript and use it as a blog after making some changes here and there. 

  1. Improve accessibility

Enabling closed captions improves accessibility. It helps people with hearing impairments to watch your YouTube videos with complete understanding. Detailed and accurate captions are always preferable, primarily if your video deals with some technicalities. 

Conclusion

Many people are under the impression that YouTube automatically adds captions to the videos. Machine learning algorithms work behind the scenes to provide YouTube videos with captions, but these captions are not always correct. Furthermore, alignment is another issue, which often ruins the users’ experience. A wise approach is to insert closed captions to your videos by yourself, which will help you gain more views in less time.