The Merging of the E-Commerce Industry and the Internet of Things

With so many people being stuck at home during the global COVID-19 pandemic, it’s no surprise that e-commerce is getting more and more popular. Purchasing things over the Internet is the only way to reach certain products in this day and age, so if you too wish to protect your health and stay safe, joining this movement as soon as possible is a must. But, what’s even better is that e-commerce is getting increasingly easier to use, which is only making it even more popular. The reason for this is the merging of the Internet of Things and e-commerce into one amazingly effective and successful system that will help you buy things online in a much cheaper, quicker, and safer way. So, if you too wish to learn more about the ways the IoT is changing the e-commerce landscape, here’s what you need to know.

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Personalized experience

Probably the best thing about IoT is its amazing practicality and its ability to give you precisely what you need, exactly when you need it. This is done through highly developed programs, complex codes, and intricate connections most end-users know nothing about – and there’s no reason why they should, after all – but what they need to know is the following: IoT-based devices help you make perfect choices whenever you’re shopping.

And what this leads to is the personalized customer experience every single one of us will be able to receive on e-commerce websites all over the world. E-commerce personalization is has become very popular in the past few years, and the chances are it’s going to get even more important once it starts using the IoT. Finally, this will make your shopping experience easier and quicker, and you won’t have to worry whether you’ve picked the right products or not.

Just press Dash

When Amazon presented its innovative Dash Button to the world, lots of people were skeptical and weren’t sure whether this is such a good idea or not. The entire concept of having a device in your home that’s connected to the online store and doing your shopping instead of you might seem a bit odd at first and remind you of the bleakest Black Mirror setups. But, is this such a bad idea?

Of course it isn’t, as long as you know how to use Dash Buttons in the right way and make the most of its effectiveness. It’s a great way to do your shopping little by little – in other words, you order things as soon as you notice you’re running out of them – as opposed to doing your shopping once a week, like most of us did back in the day. The Dash Button is a great way to improve the e-commerce business in general and make your shopping experience much easier. 

Making things faster

The biggest benefit of having IoT enter the e-commerce world is the change in the way we’ll do our shopping in the future. Again, you won’t have to go to your local supermarket once a week, go to the mall on Black Friday, or take your kids shopping before school starts – you’ll be able to do all these things from the comfort of your own, protecting your health and your finances at the same time.

However, now that the e-commerce businesses are running on IoT-based platforms, things are getting even better. You’ll be able to do more shopping in less time, and stop wasting your resources, your money, your energy, and your patience anymore. As long as you have a high-speed Internet connection like the one offered by Orange, you’ll have nothing to worry about. Making sure your connection is strong and reliable is very important because you don’t want your shopping to stop in the middle of the transaction, so investing in a great connection is always a good idea.

Logistics on a higher level

Powered by the IoT, the people who handle e-commerce deliveries and make sure the customers receive their packages on time are also getting more effective. The logistical part of e-commerce is just as important as the finances and the supply, and the companies in this industry are investing a ton of time and money into improving their logistics.

Another thing that’s improving is the process of shipment tracking that allows all customers to know where their orders are at all times. Not all e-commerce websites made tracking precise and organized enough in the past, but now that they’re making the most of all the IoT possibilities, this is getting better, quicker, and, most importantly, more transparent than ever.

The changes that were made by the Internet of Things and the ways this concept is improving the e-commerce industry are huge and important, so everyone in this process, from the e-commerce websites to the customers, should embrace these changes and take this way of shopping to a whole new level together.

Dan Radak is a marketing professional with twelve years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.