The ways that beauty brands market themselves have changed quite a bit in these recent years. Traditional marketing has been slowly making its way out for beauty brands such as magazine ads, television ads, and even beauty blogs are falling off the map.
In 2020, social media has been shown to be a much more effective way to market new and old beauty brands. Everything a person needs to know about your brand is now in the palm of their hand.
The main sites for social media marketing are Instagram, Twitter, Facebook, and now Tiktok.
Each of these sites has its own sets of trends for how their marketing works. With these new marketing trends comes a whole new set of tools that one can utilize to their brand’s benefit.
Simply posting on your respective pages frequently can do so much to build recognition of your brand, but there are some more in-depth tools and methods that one can use that go beyond the basics.
There are tools out there that are not on social media sites themselves and are used externally to boost the experience of those sites. There are tools that are within social media sites that are lesser-known.
This article will go into these somewhat lesser-known tools to some brands that can help boost their following and make marketing easier and cheaper.
Canva can be used for all different types of brands, but it is also very useful for beauty brands, especially if they are just starting out.
Canva is a wonderful graphic design software that can be used to create eye-catching flyers, business cards, logos, posters, and social media posts. It is free to use but you can pay to have more options and tools.
It is especially important for beauty brands to build websites & social media accounts that look aesthetically pleasing. It is very easy to use and can help you communicate the type of style you want your beauty brand to convey.
2: Instagram Stories
Instagram is an especially wonderful social media tool, but you can do so much more with the basics of posting on the app. It is not enough to just post on your page consistently, you also need to engage your audience.
The perfect way to do that is through Instagram’s story tools and features. You can add polls and questions to get customer feedback on products as well as just interacting with them. You can post multiple promotional photos of new releases on a story that is far less annoying than posting too much on a timeline. You can show other’s videos and pictures of them using one of your products.
So, make sure you familiarize yourself with Instagram’s many other tools. Colourpop is a beauty brand that provides a good example of utilizing this tool. They are always using their story on Instagram in the ways listed above.
3: Utilize Analytics
Most if not all social media websites come with a free tool that allows you to see your analytics.
Instagram, Twitter, and Facebook all have analytic tools so that a brand can see how well their posts and outreach are doing. This can help a beauty brand, or any brand really, to see what is working and what is not about what they are posting for their consumers.
You can see if photos of your product or if videos of people using your products are doing better or if they are even doing anything at all for your marketing. Be sure to always check these tools as they can save you a lot of time and effort.
4: Trends on TikTok
All social media apps and websites have trends that come and go, but TikTok trends seem to be doing the most as of late for many different brands, TV shows, and random products.
Keeping up with the TikTok hashtags and trends allows you to use them alongside promoting the products in your beauty brand. This can result in a large payoff and is a must have tool in your toolbox.
People love to watch people do their makeup, use weird beauty products, and reviews on products on TikTok.
Trends on TikTok have been able to help businesses sell out hair care and skincare products because of how much people value what other users have to say. So, if you haven’t already, make your beauty brand a TikTok account and utilize this great social media tool.
Memes are one of the best tools to use on social media for a beauty brand to utilize. People on the internet love memes, especially ones that make them laugh. Try not to overuse them to the point of annoyance or create ones that are too cheesy.
Memes are a great way to stay connected to your audience and learn what people are interested in at the moment. If the meme happens to be a person, you can utilize that person to help your beauty brand or if it is a specific sound, you can try to fit it into your brand’s social media posting.
There are so many ways to use memes to stay connected with consumers and keep your brand relevant. Make sure to keep up with what your target audience finds entertaining and integrate that into your marketing.
Leveraging Social Media Tools for Beauty Brands
There’s no shortage of different social media tools available for beauty brands. The key is select the tools that will help you accomplish your goals as well as save you time.
When your social media tools support your goals, you’ll be able to make a bigger impact on your marketing efforts.
Since 2003, Chris Makara has developed a broad digital marketing background with a focus on SEO, Social Media, Automation and Analytics. He is the founder of Bulkly, a social media automation tool for individuals and small businesses.