Social media video marketing enables companies to include a wealth of information in a short period of time, along with eye-catching imagery. It’s no surprise that video material is more appealing to social media users than anything else.
They also don’t have to be long – videos on Instagram Stories must be under 15 seconds long, while TikTok films must be under a minute long. Marketers can adjust their content to the requirements and constraints of the social networks on which they are engaged.
Video In A Social Media Marketing Strategy
Video is now used as a marketing tool by 85% of organizations, with 92% of marketers admitting that it is an important element of their strategy.
According to a HubSpot study, 99% of marketers who are now using video want to continue doing so throughout the year. In fact, 95% of them intend to increase their video investment in the near future. So, it’s safe to say that video content has officially taken over the marketing industry – and it appears that this is a trend that will continue.
Today’s companies must be extremely knowledgeable if they want to attract the interest of an audience that is, to put it mildly, spoiled with choice when it comes to video content. But what precisely do brands need to know, and why is it so important?
Why Is Video Content Essential In Social Media Marketing?
The relevance of video content is steadily increasing, and it is especially common in social media marketing. Video content is increasingly an essential component of marketing campaigns geared at younger generations, and when properly targeted, it can generate spectacular results.
Check out the infographic below by One Productions which takes a further look into ‘Video Content You Can Create for Social Media’’.
