Content is your website’s magnet and, arguably, one of the most important tools for achieving your business marketing objectives.
In today’s fast-paced world, it’s critical to find innovative and one-of-a-kind ways to differentiate your product or service from the crowd of marketers. That’s why whether you’re planning a complete website redesign or simply want to improve your current site, adding video content is vital to creating a remarkable website.
As our digital lives become more crowded, the importance of great video marketing grows. Video marketing isn’t new, but it’s proving to be a powerful and effective part of any marketing strategy now more than ever.
When done correctly, video content marketing can give you a powerful lead over your competition by marketing a product or service, increasing customer engagement, or expanding their reach on social media.
Below, we have listed five tips on how video content can help you create the website of your dreams!
More People Are Consuming Video Content
Due to time constraints and a lack of alternatives, people’s time spent consuming information digitally plummeted during the pandemic. Since then, the numbers have risen exponentially, and the amount of time people now devote to video consumption is truly astounding.
For starters, people spend an average of 6 hours and 48 minutes per week watching online videos, and 78% of the population watches internet videos on a weekly basis.
Consider the huge numbers of potential audiences, and thus potential customers and conversions, you could be missing out on by failing to incorporate video into your marketing strategy if you aren’t already using video as a marketing tool.
Search Engines Love Video Content
You can bring organic traffic to your videos if you take the time to create and optimize them for search engines. This includes selecting the best video platform, creating an engaging thumbnail, ensuring the page it’s on is relevant and SEO optimized, writing catchy titles and descriptions, etc.
Videos do not directly affect search engine rankings, but they do give your website a better chance of improving them through increased dwell time, which is an important ranking factor for Google. The longer people stay on your page watching your video, the more engaging it is.
Allow a Professional Handle Your Video Production
Taking into consideration the importance of video marketing, many companies decide to leave this element in the hands of professionals.
Many small businesses lack the funds to purchase filming equipment and hire an in-house video production team. That’s why hiring a video marketing agency to do the work for you is a very frequent approach.
Choosing the best video production companies means that they understand your demands, know your audience, provide adequate and high-quality videos at reasonable prices, properly manage your time and resources, stay up to date, and many other benefits.
Working with professional BPO companies in Romania can also help you achieve your business objectives if you really want to grow your video marketing services by resolving capacity difficulties.
Video Content Increases Conversion Rates
Video is a fantastic tool for converting prospects into customers. It allows viewers to see your product or service in action, answering any questions they may have and demonstrating real-world applications.
This is excellent for overcoming any remaining objections and bridging the interest-to-purchase gap. In fact, 78% of marketers say video has directly increased sales.
If you can get your video content in front of the right people at the right time in the sales funnel, you can help them progress from a cold lead to a warm lead and eventually into a purchase decision.
It is crucial that in the awareness stage, you offer an educational video and provide them with the knowledge they require to learn more about you and how you as a company can provide solutions.
Videos Make Your Brand Appear Approachable and Trustworthy
While many retailers are aware that the pandemic resulted in a dramatic increase in global online shopping, they must also consider that it brought with it a new generation of online shoppers.
These customers want concise product information and will not buy from your brand unless they trust it.
Another point of contention is that these customers are impatient. They don’t want to work for reasons to trust your business store and you must bring those reasons to them.
That is one of the primary advantages of video marketing! Video content excels at helping to educate audiences about your brand and product without overwhelming or confusing them.
While each company’s content requirements will vary, the goal of short social videos is to highlight unique selling points and move leads closer to your conversion funnels and sales platforms.
Final Thoughts
Video marketing can have a significant impact on your business. When done correctly, it distinguishes you from your competition and helps you create a remarkable website. That’s why it is important to create a specific marketing strategy in order to gain the full benefits of video marketing.