The summertime is a roller-coaster season for many photographers. You will experience an influx of clients, but there are also slow moments. If you’re interested in attracting a consistent customer base, check out these ways photographers can get more clients in the summer.
Offer Special Promotions
Reach out to past clients, prospective clients, or friends and family and offer them special promotions. Perhaps you offer 25 percent off headshots or free engagement photos for all weddings you book throughout the season. Regardless of your promotion preference, you can gain more clients and get your business circulating through word-of-mouth advertising. After all, who doesn’t love a good deal?
Make Your Studio Summer-Friendly
People want pictures that reflect the season. And you can provide this unforgettable experience by making your studio summer-friendly. For example, investing in summer backdrops and props is one way to prepare for summer family photos. Ultimately, fun props and sets will enhance your photos and make clients happy.
Consider Teaching Photograph
There are plenty of people who want to learn photography but don’t want to take classes at the local college. So another way photographers can get more clients in the summer is to teach photography. You can create different courses and set a price for people interested in the craft. Though it’s not your traditional clientele, you can earn money and teach someone a new skill!
Update Social Media Pages
Word of mouth advertising is an effective way to gain clients, but that’s not enough sometimes. You can attract more people with an updated social media page that displays your skills. Post recent pictures, use popular hashtags, and post your booking information. You never know who will come across your page, so it’s best to stay ready for new clients.
Ensure Your Photos Stand Out
Summer is a time for experimentation! Be sure to seek out creative ideas, collaborate with local makeup artists and hairdressers, and utilize various props and photography equipment. Platforms like Wedio allow you to rent different kinds of gear, enabling you to experiment without a substantial financial commitment.
Network at Different Events
Networking is a good idea for all photographers because you can meet a variety of people and generate leads for future jobs. During the summertime, you can network at different events, like bridal expos or outdoor festivals. In some cases, people want photographers for upcoming events, and you can gain clients on the spot!