Having a website is excellent, but what most website owner struggles with is getting views on their website after updating good content on their website with proper presentation.
Some website owners ask for backlinks on other people’s sites, run affiliate marketing or do website promotion to get more views on their website. However, the most essential and easiest method is using SEO.
SEO means Search Engine Optimization, which dramatically affects the visibility and views you will get on your website because search engines look for well-optimized websites with security in place when ranking.
Tips for Website Security for SEO
Website Security has been proven to affect the SEO of a website, which ultimately affects its ranking. So, how do you improve your website to be ranked? In addition, how will you gain more visitors?
Enable SSL Encryption
A primary Website Security for SEO is using an SSL certificate, which means Secure Sockets Layer Certificate. This Certificate aims to protect the website and help it be ranked.
There is no need to go after a costly SSL certificates. You can buy SSL certificate and having it on your website protects your website. It assures visitors on the website that your website is secure. You will also have a padlock sign on your website with HTTPS on your URL, which shows your website is protected.
Search engines ensure that the websites they rank are protected because visitors of a website are often put into consideration. So, for your website security and ranking, get an SSL certificate.
In addition, you are sure that your data is protected and encrypted when it is transferred, and you have security in place. This means you do not have to worry about your data being lost or hacked while it is being transferred or at rest.
Ensure your password is strong
Another Website Security tip is ensuring you have a strong password for your website in the admin panel. Do not give just anyone access to the admin panel of the website unless they understand website security.
This website Security for SEO practice will prevent hackers or anyone from accessing your website, and with that, they cannot spam visitors or hack your visitors.
Your website will not rank if security is compromised. So, ensure the password you use is not less than eight characters and has both upper and lower cases and symbols. You can frequently change your password or use a password manager.
Frequently make updates on your website
Search engines look for websites that update fresh, timely, and great content for their users. Therefore, another way to ensure that your website is ranked is to update your website with good content.
If there are new plugins you need for website security, you should get them. Ensure that the user experience on your website is excellent and generally ensure that your website is easily accessible to users and you have great content.
Moderate comments
There is another Website Security for SEO, and that involves ensuring that all comments are approved before it is posted or displayed on the website.
Some hackers will spam the comments section or include malicious links in comments, and moderating these comments is essential for your website’s security.
When search engines see that comments are full of spam or your website is flagged as malware or spam, it will be impossible to rank your website, and you do not want that. So, no matter the content management system (CMS) you use, try to ensure you scan through the comments before allowing them on your website.
Use a CDN
A Content Delivery Network (CDN) does amazing wonders in website security and improving the loading speed and SEO of the website at the same time. It ensures users have an excellent experience while searching for your content and having it delivered to them because your content is delivered from several protected data servers where it is stored.
Load time affects your SEO ranking, and search engines would not want visitors to wait for minutes before having content delivered to them. Therefore, this is a good Website Security for SEO.
How website security affects SEO
Crawlability
Search engines make on the website to know if it is good enough for ranking and indexing the pages and contents. When you do not have website security for SEO, it is impossible to be crawled and indexed.
These crawling bots have an allocated time they can spend trying to access a website for crawling. Therefore, if they cannot access your website by then, have a poor user experience, and your website is insecure because it is not protected, you cannot get your website ranked.
User Experience
No visitor wants to visit or stay long on a website as the browser shows a warning that it is insecure. If it is insecure, they do not want a website that feels difficult to navigate.
A website Security measure you can use is protecting your website with an SSL certificate because it will solve the issue of your website being insecure by making your URL have that secure padlock sign and HTTPS.
When you also use good inbound links and outbound links on your website, it is easier for search engine crawlers and visitors to access relevant and related content on your website. You can update your old content by linking keywords with new content you created.
Website Security affects speed and performance
If you have not put security factors in place, like using a Content Delivery Network (CDN) to deliver content, then your SEO ranking will be affected in terms of speed and performance.
Delivering content to visitors via CDN makes it easy for your website to load fast and improves the overall performance of your website. This means that you should not neglect the security measures to ensure visitors have a good experience.
Visitors cannot wait a long time for a website to respond, which can lead to losing visitors, nor can crawlers wait a long time to crawl through your website. So, use a content delivery network.
Final thoughts
Getting ranked on search engines makes a website owner know and feel that the money they invested in building a website, paying content writers, and other people is not in vain.
Hence, spending money on protecting your website will improve your user’s overall experience, make it easier for your website to be optimized, and get you the taking and views you need.