The traditional way of marketing is no longer as effective as before. Radio, TV, and newspaper may not reach most of your target audience, thus losing your ROI or return on investment. The continuous increase in the use of the Internet was a game-changer in the world of marketing. With billions of people actively using the web, you are missing the opportunity of reaching these individuals if you do not market your company online.
Digital marketing is essential in every business nowadays, and it will continue to be in the future, as the Internet will still be part of the day-to-day life of people. In the United States alone, an average person uses the Internet for 2 to 10 hours per day. Your target market could be any of these people, so you must have an effective digital marketing strategy in hand to reach them, and encourage them to use your company. You could hire a digital marketing agency or in-house staff to do the job.
Digital marketing is composed of various processes, such as web design, SEO, and social media marketing. A digital marketing company may offer some or all of these services. However, if you decide to get in-house staff to do your digital marketing, you must hire an individual for every position like a web designer to take care of the web design, a content writer for writing your content, and social media manager for your social media campaigns. It will be more convenient to hire an agency, especially if it offers all the services that you need. As mentioned, there are various services that digital marketing specialists provide. Below are some of the most common things that they do.
SEO or search engine optimization
SEO is the process of optimizing your website to be on top of the search rankings. More than 90% of consumers use a search engine to find what they need. There are various search engines available, but Google is the most popular. When someone searches for a product or service that you provide, and you have an effective SEO strategy, your site will be on the first page of the search result, thus making it easier for clients to find you. It’s vital that you reach the higher rankings because users often look at the first three pages of the search result, and don’t bother to look at the remaining ones.
Social media marketing
There are various platforms for performing digital marketing, and one of them is social media sites, like Facebook, Instagram, and YouTube. About 3.8 million people used social media in 2020 and spent an average of two hours and 24 minutes per day on it. The age, sex, location, and status of the people using these sites vary, so you could find your target market with the right digital marketing plan. A reliable agency will ensure your profile is properly set to give all the details that consumers may need, should they wish to reach you. They will produce regular updates to keep your followers engaged. The agency will also create advertisements that are short, clear, concise, and attractive.
A digital marketing agency may also offer web design services ensuring that your site speaks of your brand. Your site must not only be eye-catching, but it should also be clean, organized, and easy to navigate. If it’s all over the place, users may not have the patience to continue browsing, thus losing the chance of a conversion. The site must also be fast to load, as a slow loading page could cause visitors to leave, and they may never come back. The agency will optimize your website for a better user experience, so they will continue browsing your content, and possibly end up hiring you or buying from you.
It’s another service that digital marketing companies offer, and if done right, the ROI is promising. According to studies, the $1 you spend on e-mail marketing could give you a return of $38. The number of e-mail users is also three times higher than the number of social media users. Moreover, since e-mail is often used for business, users are usually more welcoming of cold e-mails and marketing campaigns. Digital marketing specialists do not just create marketing e-mails, but they also have follow-up messages in place. Most are automated for convenience, and to ensure that they do not miss out.
A reputable and experienced digital marketing agency will do all the services mentioned, and even more. Partner with one that specializes in your industry, and has a proven portfolio to make sure that you get the result you are after.
About the Author:
Ron Evan Tamayo
Ron Evan is a Digital Marketing Specialist and a writer who takes his time writing articles about traveling, psychology, and digital marketing. He learned about the digital marketing industry accidentally almost four years ago. He is currently based in Taiwan, taking up an MBA degree with a focus on Marketing. During his free time, he enjoys going to karaoke, traveling, and watching Netflix.