Hosting an event can be a great way to raise brand awareness, attract new customers, and make some serious money for your business. Depending on the nature of your organization and your goals, this could be a hands-on workshop, a conference, a lecture, or an industry trade show. Filling seats for your event will bring money to your business as well as providing a great networking opportunity.
But how do you spread the word and get as many people through the door as possible? There are several promotional strategies for a business event, from social media to influencer marketing. These five tips will give you some inspiration and maximize your attendance figures.
Social media
Using social media platforms to promote your event is a great method, as you can reach so many people. Whether it’s Instagram, X, LinkedIn, or Facebook, share the details of your event to your followers, create a hashtag for the event, and even use some paid advertising to help you reach a wider audience. Keep followers updated as you get closer to the event, sharing importation information about the day.
Email marketing
If you have a healthy list of emails from customers and leads, these are the perfect people to promote your event to. They have already engaged with your business so are likely to be interested in what you have to say. Send an email campaign out to your list, letting them know what the event entails and how it may benefit them. Send additional communications closer to the event to capture as many attendees as possible.
Physical marketing
WIth the rise of digital tools, businesses often neglect to think about physical marketing but it can be hugely effective. Printed media such as flyers, leaflets, posters, and business cards are a great way to create a buzz around your event in the local area. Place them in strategic locations near the venue and hand them out to visitors to your office. Make sure they look great and let people know where and when the event is taking place. It’s best to have them printed professionally by a design company such as clashgraphics.com.
Word of mouth
Don’t underestimate the impact that word of mouth can have. Once your event preparation is underway, let everyone know, whether they are clients, leads, colleagues, partners, suppliers, or even friends and family. Get people to spread the word about your event to their contacts who may be interested and hopefully you will gain a lot of interest this way. Your professional and personal network can really help to grow your business.
Influencer marketing
If you don’t have a huge follower count, why not find someone with a massive social media presence to promote your event? Influencer marketing can bring a huge audience to your event, as long as you use someone who is relevant to your industry and has a follower demographic who would be interested in your event.
Follow these tips and your event should be a huge success. Good luck!