The notion of branding is spoken about regularly in the world of business, but many entrepreneurs never quite get to the heart of what their brand should be saying. Portraying the soul of your company through various branding mediums is all about maintaining consistency and getting on the same level as your target audience. Whether you’re focusing on Instagram branding, or you’re honing in on the right tone of languages in your email exchanges, branding can be multi-faceted. Although you may never truly feel as though you’ve “nailed” your branding, there are a number of different ways in which you can showcase your hard work effectively. This will not only help you to build your brand reputation, but it will also clearly distinguish you from your competitors. With this in mind, here are eight effective ways in which you can “wow” your clients with branding.
- Store Signage
If you have a brick and mortar business, this would be the perfect time to upgrade your signage. Whether you’re running a brand new business, or you’ve been well-established for a number of years, it’s important that your store signage is truly reflective of your brand values and your audience needs. From colours, to font and imagery there are a number of components that go into creating a successful sign for your store, so work with a professional to design something that is true to your brand.
- Packaging
Sending products to your customers should be a branded experience in itself. As a consumer yourself, have you ever been extra appreciative of a business that goes above and beyond to make sure its packaging is beautiful and on brand? This is exactly what you need to do for your business, and it’s easy with companies such as Ozpack. You can customise your own boxes and choose the colours that are relevant for your brand. From tissue paper to padded pouches, your packages will be perfectly on brand and bound to impress your clients!
- Merchandise
Having branded merchandise for your business is a surefire way to impress your audience. Handing out freebies with every order, or having a tonne of branded goods on your website for your clients to buy is not only a brilliant marketing technique, but it also establishes your brand via another platform. From slogan t-shirts to cute water bottles, you can choose branded merchandise that suits your audience preferences and showcases your brand in the best possible light.
- Social Media
When you’re active on social media, it’s a great place to establish a strong sense of brand ownership so that your audience always knows what to expect from you. Whether you always use the same type of colour palette, or you often use similar language, there are plenty of ways to maintain your branding across all social media platforms. You could do something as simple as theming certain days of the week so that your audience gets used to a specific type of content on set days. Consistency is key when it comes to social media branding as you want to keep it aligned with your audience’s expectations.
- Email Marketing
Embedding your brand into your email marketing is a brilliant way to go the extra mile and assure your audience who you really are. Signing off each email with the same signature, or using the same header image to kick-start your enticing emails are all excellent branding markers to work on. You should also establish a clear tone of voice when it comes to your email marketing, and this can then be used across the board when communicating via other mediums with your customers.
- Day to Day Communications
Much like your email marketing branding, your day to day communications also need to be clearly defined and in keeping with the tone of your brand. Establishing your brand voice is an entirely different piece of work than visual branding, but it carries just as much importance. When you establish a clear and recognisable brand voice you are creating a level of familiarity with your customers. This instinctively builds a level of trust so that they become loyal to your brand. Having a recognisable brand voice is much like having a best friend! When they send you an email, call you or respond to your enquiry you are much more likely to receive it in a positive way if it’s a tone that you already know and love! Spend some time working on the brand voice of your business, and you’ll soon be able to weave these nuances in your day to day communications.
- Trade Shows
When you’re at a trade show branding is truly the only way that you’re going to stand out from the crowd and make an impact. Taking branding seriously at trade shows will not only result in more customer engagement, but it will also help you to visually stand out and stick in your target audience’s minds long after the show has finished.
- Website
When it comes to injecting branding into your website, it’s so important to focus on all of the important elements that make your business unique. Your website should live and breathe your brand story, through language, colours, layouts, imagery and fonts. Upgrading your website regularly is such an important part of the branding process, as it needs to grow and expand with your business. Keeping your website up to date will also help to secure your brand reputation too!
As you can see, there are a whole host of mediums where effective branding comes into play. Some of the ideas may be more relevant to you than others, but it’s certain that solid branding can set your business apart from the rest. Hopefully, you can use these ideas to move your business forward and make a positive connection with your audience through brilliant branding. Whether you’re upgrading your packaging to branded boxes, or you’re dazzling with stunning signage at an upcoming trade show, it’s time to shout loud and proud about your brand!
The notion of branding is spoken about regularly in the world of business, but many entrepreneurs never quite get to the heart of what their brand should be saying. Portraying the soul of your company through various branding mediums is all about maintaining consistency and getting on the same level as your target audience. Whether you’re focusing on Instagram branding, or you’re honing in on the right tone of languages in your email exchanges, branding can be multi-faceted. Although you may never truly feel as though you’ve “nailed” your branding, there are a number of different ways in which you can showcase your hard work effectively. This will not only help you to build your brand reputation, but it will also clearly distinguish you from your competitors. With this in mind, here are eight effective ways in which you can “wow” your clients with branding.
- Store Signage
If you have a brick and mortar business, this would be the perfect time to upgrade your signage. Whether you’re running a brand new business, or you’ve been well-established for a number of years, it’s important that your store signage is truly reflective of your brand values and your audience needs. From colours, to font and imagery there are a number of components that go into creating a successful sign for your store, so work with a professional to design something that is true to your brand.
- Packaging
Sending products to your customers should be a branded experience in itself. As a consumer yourself, have you ever been extra appreciative of a business who goes above and beyond to make sure their packaging is beautiful and on brand? This is exactly what you need to do for your business, and it’s easy with companies such as Ozpack. You can customise your own boxes and choose the colours that are relevant for your brand. From tissue paper to padded pouches, your packages will be perfectly on brand, and bound to impress your clients!
- Merchandise
Having branded merchandise for your business is a surefire way to impress your audience. Handing out freebies with every order, or having a tonne of branded goods on your website for your clients to buy is not only a brilliant marketing technique, but it also establishes your brand via another platform. From slogan t-shirts to cute water bottles, you can choose branded merchandise that suits your audience preferences and showcases your brand in the best possible light.
- Social Media
When you’re active on social media, it’s a great place to establish a strong sense of brand ownership so that your audience always knows what to expect from you. Whether you always use the same type of colour palette, or you often use similar language, there are plenty of ways to maintain your branding across all social media platforms. You could do something as simple as theming certain days of the week so that your audience gets used to a specific type of content on set days. Consistency is key when it comes to social media branding as you want to keep it aligned with your audience’s expectations.
- Email Marketing
Embedding your brand into your email marketing is a brilliant way to go the extra mile and assure your audience who you really are. Signing off each email with the same signature, or using the same header image to kick-start your enticing emails are all excellent branding markers to work on. You should also establish a clear tone of voice when it comes to your email marketing, and this can then be used across the board when communicating via other mediums with your customers.
- Day to Day Communications
Much like your email marketing branding, your day to day communications also need to be clearly defined and in keeping with the tone of your brand. Establishing your brand voice is an entirely different piece of work than visual branding, but it carries just as much importance. When you establish a clear and recognisable brand voice you are creating a level of familiarity with your customers. This instinctively builds a level of trust so that they become loyal to your brand. Having a recognisable brand voice is much like having a best friend! When they send you an email, call you or respond to your enquiry you are much more likely to receive it in a positive way if it’s a tone that you already know and love! Spend some time working on the brand voice of your business, and you’ll soon be able to weave these nuances in your day to day communications.
- Trade Shows
When you’re at a trade show branding is truly the only way that you’re going to stand out from the crowd and make an impact. Taking branding seriously at trade shows will not only result in more customer engagement, but it will also help you to visually stand out and stick in your target audience’s minds long after the show has finished.
- Website
When it comes to injecting branding into your website, it’s so important to focus on all of the important elements that make your business unique. Your website should live and breathe your brand story, through language, colours, layouts, imagery and fonts. Upgrading your website regularly is such an important part of the branding process, as it needs to grow and expand with your business. Keeping your website up to date will also help to secure your brand reputation too!
As you can see, there are a whole host of mediums where effective branding comes into play. Some of the ideas may be more relevant to you than others, but it’s certain that solid branding can set your business apart from the rest. Hopefully, you can use these ideas to move your business forward and make a positive connection with your audience through brilliant branding. Whether you’re upgrading your packaging to branded boxes, or you’re dazzling with stunning signage at an upcoming trade show, it’s time to shout loud and proud about your brand!