One of the mainstays of most business strategies is customer feedback surveys. They’re one of the best ways to get inside the mind of your customer base and learn how they really feel about your product and service. However, it’s vital that you are structuring your surveys in the right way. People new to statistics and data analysis often make mistakes that cause response bias in their surveys, leading to inaccurate data and money spent on initiatives that may not actually be worth it. Take a look at the guide from Chattermill below to learn about what causes response bias and how you can prevent it in your customer surveys:
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