Explainer videos have gained imminence as a valuable marketing tool to educate and inform the target audience about your brand. With these short online marketing videos, you can convey to your intended customers that you are aware of their needs, will address their pain points, and include call-to-action elements and nudges to push them into the sales funnel. There are different formats available, such as animation, live-action, motion graphics, and more. Based on the functional skills and resources, you can choose a suitable format to highlight your product’s nature and value efficiently.
There are different types of explainer videos you can incorporate into your digital marketing strategy. Based on content, the various types of explainer videos are FAQ videos, benefit videos, how-to videos, testimonial videos, and demo videos. The power of visual graphics and multimedia content helps the brand message remain poignant and you can engage in an explainer video. Digital transformation is significantly disrupting how companies operate, market, and sell services. Integrating explainer videos as a means of communication to convey brand image can help the stakeholders to reach, attract, and engage the target audience better and improve customer acquisition rates. The inclusion of these explainer videos can create a better user experience on websites and landing pages.
The creation of explainer videos encompasses four broad steps. It includes the research, pre-production, production, and post-production stages. In the research stage, you need to perform market research and identify your audience. The pre-production level includes scriptwriting and storyboarding. You have to deploy the best explainer video-making software that suits your project needs in the production stage. It should enable you to quickly and efficiently create graphics and animation. The final step involves post-production for video editing, adding sound, voice-over, and more.
To get the most of your efforts and money, you need to select the right explainer video software. Here are a few important considerations that will help you make the correct choice.
Pricing
When choosing software, you need to consider the software’s pricing model. Prepare a list of software, and check its features against its price. A bit of research will help you find out the software that offers quality services at a cost-efficient price. Invest some time to find the most effective pricing model. Do not simply consider the upfront costs. Consider the maintenance and up-gradation charges as well that will add up in the package. Reach out to the vendor to gain a better understanding of the pricing policy. Ensure that they are not levying any hidden charges. Consider opting for a cloud explainer video software to manage integration and infrastructural costs. There are various other benefits of choosing cloud-based software. It allows your team to collaborate better and real-time access data about the progress in the project. It helps to conduct your video production workflow smoothly. Moreover, cloud-based software allows you to get on-demand features and scale your software as needed. Consider all of these aspects carefully to make the right choice.
Quality
Check the reviews and customer testimonials available for the prospective explainer video software. Does it help you create professional-looking videos? If you are somewhat sure about a particular software, you can run a Proof of Concept to gauge the feasibility of the software. You can also run a free trial before committing to any specific software. It will help you decide if it is up to the mark. Outline the pros and cons of each option, and ensure that it will enable you to create smooth and edit videos.
Intuitive And Ease-Of-Use
The ROI of explainer videos will not be satisfactory if you spend much time onboard and learn the dynamics of operating an explainer video software. Easy-to-use software with an intuitive interface allows you to get hold of the process of using the software immediately. It must have a simple, user-friendly drag-and-drop interface to access its features. Check if the software has a dashboard that combines the project details and allows you to quickly search for a given activity, view, or report in real-time. The ease of navigation and usability is one of the most critical parameters to consider when selecting the right explainer video software.
Customization
You can integrate off-the-shelf explainer video software into your business infrastructure. But, it is better to onboard a custom-built that precisely suits your needs. It will cater to your needs better than a one-size-fits-all solution. Ensure that your vendor offers customization solutions, edit templates, add new scenes, choose desirable colors and text, and upload pictures and videos of your choice. The explainer video software must offer various templates, graphics libraries, animated charts, and other features to enable you to create compelling explainer videos.
Voice Over
A strong voice over is one of the three main components of an informative explainer video. Creating a voice over can be accomplished in three ways, recording your own voice, hiring a voice actor, or using a text to voice software studio to generate an ai voiceover.
There are pros and cons to each of the three possibilities. Using a voice actor is the highest cost and highest quality option. The main drawback is that it will be difficult to go back to a voice actor and get edits if the video becomes dated. When an explainer video is a cornerstone marketing asset for your brand it’s best to receive voiceovers from multiple actors. Hiring multiple actors and preparing notes about the script will ensure the right fit for any brand.
The second method for voiceovers is to record your own voice. Team members who can deliver a concise and clear voiceover will make visitors feel like they’re getting to know who is behind the scenes at an organization. This ultimately builds trust and credibility. The drawback is that a lot of people lack the technical skills to ensure a voiceover is properly mastered for clarity and volume. Be sure to record your own voiceover in small chunks. Using a dual monitor setup makes it easy to read from a script on one screen and follow along the explainer video content on the other.
Since AI voice overs are reaching human parity this is now the third option for recording a voiceover. This option has advantages, the biggest one being that a text to speech ai voice avatar can render multiple versions of a script, can be shared across multiple departments, and your team will be able to easily compare multiple styles of voices, as well as adjust the style of delivery between conversational, promotional and a narration. The drawbacks with an AI voice are that sometimes training the voice to master pronunciation of difficult words can feel tedious, but once the AI avatar masters the word it can be stored for later. Think of AI avatars as 80% the quality for 20% of the cost. Usually the AI voice over is the easiest to accomplish first because the explainer video script can be copied into a text to voice studio and rendered in minutes.
To Conclude:
These are a few important considerations that will help you make the right choice when selecting an explainer video software. With it, you can create quality videos that will attract the attention of your target audience and help you improve brand visibility. You can potentially boost your conversion rates and stay ahead of the competition.