To have a successful website, you need to understand how to optimize it for search engines. Even if you don’t plan on doing the optimization yourself, at least having a general understanding of what’s involved will help you make more informed decisions about who to work with and what to expect. In this post, we’ll walk through the basics of SEO and explain some of the most important factors that influence your ranking in search engine results pages (SERPs). We’ll also provide tips for improving your site’s visibility and driving more traffic your way. So, whether you’re just starting or you’re looking for ways to take your SEO game up a notch, read on!
Get the Basics Right
If you are new to search engine optimization it’s fair to say that you are probably very confused, and there are many terms you are most likely unsure about. While you can find all the important information you need at figmentagency.com, you should know that there are three basic steps you can follow to get off to a good start. These steps are making sure that your website is crawlable, creating great content, and optimizing for keywords.
- Site crawlability: whenever you hear the term crawl ability this refers to how easy it is for search engine robots to crawl your website. This is essentially the process of discovering new content, which is primarily done by the robots following links. After a robot has crawled a website, meaning after it has visited each available link, it will then index those links in a database.
- Content and Keywords: the reason creating great content and optimizing for keywords are in the same category is because most of the time one is dependent on the other. For example, you might be trying to rank as the top SEO expert website on Google and you create content accordingly. Unfortunately, this might not be what people are searching for. This is why it’s incredibly important to know your audience as well as to know what they need what questions they are asking and why they are asking them. For example, before creating content and researching keywords, ask questions such as; what type of information people want to know about SEO, who wants to know this information, what phrases people use, how are the questions asked, and more.
Improve the User Experience
One of the best ways that you can improve the ranking of your website would be to improve the user experience of your website. This is something that many businesses and brands take for granted when attempting to improve their SEO. The best way to improve the user experience would be to publish great content, rather than weak content for each keyword or topic.
Another way that you can improve user experience is to ensure that your website load speeds are fast. Aside from the fact that around 60% of people will leave a website if it doesn’t load within three seconds, having a slow site speed will reduce your ranking when Google crawls your site. You should also avoid duplicate content since the Google algorithm will try to find the original source of the content to display and won’t display your website in the search results.
Get Some Links
Another incredibly important step if you are trying to improve the ranking of your website would be to get some links. What does this mean? This means that you need to acquire some backlinks to increase the authority of your site. The best way to do this would be through guest posting, however, you need to ensure that the sites you are leaving a link at have a higher domain rating than your site.
What happens when you leave a link on another site is Google’s algorithm assumes that your content is credible, thus increasing your authority. However, when leaving links, you should also carefully choose the anchor text that you use, as well as the keywords that you are competing for. More importantly, you shouldn’t try to link the same keyword again and again. Long-tail keywords are great to use since there is more variation and less likelihood of another site using the same as yours.