What comes to your mind first when you talk about SEO techniques? Well-written content, page titles, and do-follow backlinks. Of all the techniques, creating backlinks is vital in optimizing a business. Link building is a strategy of obtaining links from external websites that points to your website. This strategy is powerful when combined with other SEO techniques like on-page SEO and quality content.
Link building is one of the factors taken into account by Google’s page ranking algorithm. Backlinks tell Google that your website is worthy of citation. Hence, websites with more backlinks will acquire a higher position in search engines. Therefore, if you are looking for the long-term survival of your business, then you must opt for old-school or traditional back link services rather than opt for other techniques like black-hat SEO.
This article will highlight 5 reasons you should opt for old-school backlink techniques.
- Website Ranking
Over 50% of Google’s ranking factors are not considered if there are no links to your websites. No matter how excellent the content on your web pages is, Google places a lot of importance on links. In fact, without links, it is practically difficult for Google to rank your site.
All the websites are ranked by Google and other search engines based on authority and dependability. They keep counting the backlinks and referring domains that lead to your website. As a result, your website will continue high rank if it has more high-quality links pointing back to it from other high-authority websites.
- High Domain Authority
How well a website rank on search engines is predicted by Domain Authority. One can determine their website Domain Authority (DA) with the help of Moz’s Link Explorer tool. It helps you understand why certain websites rank higher than others in the search results. Sites with a higher DA rank better as compared to lower DA websites.
Link profile plays a vital role in raising your Domain Authority. You must consider the following to have a better link profile:
- Links from high DA websites: Getting backlinks from websites with high domain authority is crucial for increasing page authority and domain authority. You can get quality links by guest posting, where you exchange your content for a do-follow backlink.
- Minimize spammy links: Maintaining a high domain authority involves avoiding spammy websites linking to you. Avoid linking to websites with higher spam scores to have high domain authority.
- Links from real websites: Websites with fake domain authority scores are available these days. Try not to use such websites, as Google is getting better at recognizing and devaluing them.
- Referral Traffic
Referral traffic consists of the audience who land on your website from other websites rather than looking up your business on search engines. Inbound marketers value referral traffic as it brings potentially qualified visitors from reputable websites to your website. As a result, your content is exposed to a wider audience, providing the sales team to turn that visitor into a lead and a new customer.
Therefore, old-school backlinks from similar websites with focused traffic help ensure constant referral traffic and long-term growth.
- Brand building
An effective link-building strategy will help you establish your Authority in your niche and grow your brand. Guest posting and content production are link-building strategies that help you establish your brand to the audience.
For instance, if you create a piece of content based on a specific niche, you have a possibility of being discovered by a large audience. In addition, when you engage in outreach and make an effort to obtain links for your content, you are showing your expertise in the field and requesting other people to help spread the word and link to your material for their audiences. Hence, this approach eventually helps to build your brand identity
- Helps In Establishing Relationships
You must have link-worthy high-quality content to build a good relationship with your audience. When you have great content, outreaching out to other websites is the next step of a link-building process. This outreach typically involves promoting something you’ve just produced, like content or an infographic.
Obtaining links through outreach can help you establish long-lasting connections with influential people in your field. Forming relationships within the industry may result in a rise in the reputation of your company by driving in more evangelists and advocates.
For instance, you might develop good relations with bloggers or journalists who can get in touch with you to seek your help for their projects. Therefore, connections with third parties can help you build your network and brand.
The Bottom Line
Success in digital marketing depends on your brand visibility and Domain Authority. Users will not visit your website or convert if they can’t find you in the search results. Therefore, developing a smart marketing strategy like link building will help you promote your website and achieve long-term success. Both incoming and outbound links are helpful in link building. Search engines will start to value your website if it has more backlinks pointing to it.