Launching a new product or service can be super exciting, especially when it’s something so cool or you’re simply proud of. You can’t wait to tell customers and get them onboard. However, with ever-increasing competition and evolving customer expectations, introducing a new product or service now requires more than a mere announcement to ensure its success.
In this article, Will Cotter shares five expert strategies that have worked when bringing in new services for his own company, HappyCleans, a professional home cleaning company in Oklahoma.
Straighten Out the Kinks First
Before launching a new service, maximize your success rates by making sure that you’ve already taken out the guesswork. These include:
Conducting extensive marketing research investigating your target market’s needs and preferences and analyzing the competitive landscape. By gaining insights into the market, you can tailor your new product or service to meet your customer demands effectively. Market research also helps in positioning the service, identifying unique selling propositions, and determining the most suitable marketing channels.
Developing a compelling value proposition
A strong value proposition is essential to differentiate your new service from the competition. Clearly articulate the unique benefits and value that your service offers to potential customers. Focus on how it solves their problems or fulfills their needs better than existing alternatives. Communicate your value proposition consistently across all marketing channels to build awareness and generate interest.
Preparing and training your team
Nothing’s worse than hyping up a new service or product and getting lots of customers excited to try it only for them to discover that it’s still half-baked. While cool and creative marketing strategies are crucial, perfecting a product or service before launching it is ultimately more important. Study pain points, safety issues, and possible scenarios where conflict may arise and develop standard operating procedures your team can implement about it. Make everyone on the team an expert on your new product/service, so they can assist customers more effectively.
Pick a Strategic Launch Date
Selecting the perfect time to launch a new service or product is crucial in ensuring gaining momentum and maximum conversion potential. It’s highly recommended that you check what your brand competitors are up to, so you’re sure they don’t have anything in the pipeline that can affect your sales. Launching nearing particular seasons, depending on your industry, may also play to your advantage. For example, releasing a new product/service during the Christmas season may be an excellent strategy as most people are already in the spending mindset and doing their holiday shopping.
Implement a Multichannel Marketing Strategy
Use a diverse mix of marketing channels with the goal of reaching a wider audience and maximizing exposure. These include:
- Social media marketing (example: Facebook, Instagram, or TikTok)
- Email marketing campaigns
- SMS marketing
- Google AdWords
Tailor your messaging and content to suit each channel while maintaining a consistent brand voice and identity. Use compelling visuals, engaging storytelling, and persuasive calls to action to capture attention and drive conversions. Steer clear from expensive bloopers and read 5 Mistakes To Avoid When Marketing Your Business.
Provide Exceptional Customer Experiences
The success of any new service depends on customer satisfaction. Focus on delivering exceptional experiences throughout their journey. Ensure your product/service is user-friendly, reliable, and meets or exceeds customer expectations. Encourage and actively respond to feedback, addressing any issues promptly. Positive customer experiences will not only generate repeat business but also foster word-of-mouth recommendations, which are invaluable for the promotion of new services.