Email marketing is one of the most popular and useful kinds of marketing out there these days. But it can be relatively tricky to make a success of it, and this is something that a lot of business leaders do find. If you are struggling to make an impact with your emails, there are several common culprits that you will need to rule out. In this post, we’ll show you what the main ones are, so you can troubleshoot your email marketing campaign more effectively and get the results you are hoping for.
Deliverability Problems
Perhaps the most common kind of issue is around email deliverability. In short, you need to make sure that your emails are actually able to be delivered, as if they are not it’s obviously not going to result in anything at all beneficial for your company. Often the problem is at the other end, so you need to be aware of that. The solution is to use a free email verifier to ensure that you are going to reach as high a level of deliverability as possible. If you do that, your bounce rate will be much lower, and you’ll get a higher open rate.
High Unsubscribe Rates
You want as many people as possible to subscribe to your emails. If you are finding that lots of people are actually doing the opposite, you’ve got a problem. High unsubscribe rates can be caused by a lot of different factors, and you may find it takes a while to identify them. A common reason people unsubscribe is because they feel they are receiving too many emails from you, so you might want to dial it down slightly. At the same time, try to increase the quality of the content – if people feel that they are getting really useful data from you, they are more likely to stick around.
Low Conversion
Conversion relates to the number of people who receive your email who then carry out a specific desired task. It may be that you want them to click through to your website, for instance. Getting your conversion up can take time. You need to make sure you have plenty of calls-to-action (CTA) throughout your email, but not too many. Play around with it to see what seems best, and don’t be afraid to follow your gut. If you do this right, it should mean that you can get so much more out of the emails you are sending.
Poor Subscription Momentum
As well as the issue we identified above of having lots of people unsubscribe, there is also the issue of simply having a relatively poor momentum when it comes to building up subscribers in the first place. This is usually something you need to remedy through your website, socials or wherever else you tend to try and get people’s interest. With time and work, you should be able to generate enough interest that you are getting lots of new subscribers.