Established in the 1990s, the classic paper cup pattern is still going strong today. However, instead of adorning paper cups, bowls, and plates, the teal-and-purple Jazz design can now be found splashed across bags, leggings, shorts, shirts, and T-shirts.
This pattern’s origin is complex. It was first introduced by the Sweetheart Cup Company, then acquired by Solo and then the Dart Container Corporation.
Yet despite this, it remains aesthetically pleasing over a decade later. From the freehand turquoise blue to the moderate, reserved use of white space and the haphazard purple dash, this design screams style and accessibility.
In this guide, we learn more about the story behind the pattern. Read on to discover more.
The Design’s Origins
The iconic 90s paper cup pattern was first introduced by Sweetheart’s Missouri Art Department in 1991. Artists employed by the brand were tasked with fashioning a new stock design. This task was part of an in-house competition. An employee named Gina was the one to come up with the winning entry, which later went into production. The reason for this in-house competition?
The company wasn’t happy with external entries for a new pattern design. The only rule to the brief was that the design needed to work well if it was slightly misregistered.
In addition, the design needed to match the tastes of various customers, as it was to be marketed in various industries, including supermarkets and hospitals.
How the Jazz Design Evolved
When creating this unique design, Gina Ekiss began by applying charcoal to the vellum. Once she was happy with it, she scanned the end product. The design is so fluid, which makes it timeless because she wanted it to appear as if it had been crafted by hand. The final part of the design process necessitated color, which comprised a strong blend of hot hues and fluid brush strokes. Because of this style, the design perfectly embodies the 90s aesthetic.
The Design’s Legacy
Beyond its aesthetic appearance, the Jazz design became a cultural touchstone for the 90s generation. This pattern embellished generic items used daily and evoked feelings of comfort and familiarity with those who grew up in this era. Once a functional product design, it is now a nostalgic symbol. It is being worn with pride today.
Yet despite all this and its insane popularity, the jazz design was never meant to make history. By 2002, it was the Sweetheart Cup Company’s top-grossing design. When Solo Cup bought out Sweetheart in 2004, they continued to use this exact design. Due to this takeover, the jazz design is often called “Solo Jazz.”
Influence on Contemporary Culture
Today, designers have revived Jazz design by incorporating its iconic pattern into accessories and apparel. In addition to clothing, many graphic designers and artists reference or remix Jazz elements in their designs, pinpointing its everlasting relevance in modern visual culture.
In addition, the jazz design reflects styles similar to those of the 1990s. Many opening credits from TV shows of the time showcase funky, chaotic animations with clashing hues and zig-zag patterns. When we look at this design today, we instantly know the era. The Jazz Cup was a product of its time. Neon hues, eclectic shapes, and busy illustrations are all quintessential aspects of the 1990s web, graphic design, and fashion.
Merchandise and Marketing
The Jazz design’s legacy is a valuable asset in merchandise and marketing. Many brands embody this design in their products to resonate with consumers from this era. QAs mentioned that these products comprise everything from sneakers to t-shirts and lifestyle accessories. This appeal suits older generations from the 90s and younger buyers who enjoy the retro look.
Educational Appeal
This design offers valuable insights into the importance of simple design and how sometimes less is more, especially in terms of market impact. Despite being functional and straightforward, this artwork is still highly recognizable today and entices emotional connections. The original 90s paper cup design demonstrates how visual simplicity and cultural timing can create a long-lasting design legacy.
The Bottom Line
Some styles never go out of fashion. This paper cup design is a true example of this. At the time, it catered to various markets, from commercial to corporate.
Over ten years later, it’s being splashed across various attire. It’s suited to both male and female audiences and adds an instant retro edge to any wardrobe. Go all out and wear matching shorts and a t-shirt, or add a touch of jazz with sneakers or a backpack.
The classic 90s paper cup pattern is more than a relic; it’s a bold part of ongoing cultural dialogues. It highlights the power of design and how, when done well, it can shape and reflect generational identities. The result? A timeless piece of design work.