Business

How to Create a Workable Digital Marketing Plan for Your SaaS Business

SaaS brands need to approach digital marketing slightly differently than others. They are looking for a repeat, continuous subscriptions, as opposed to an outright, one-time sale.  Here is how you can create a workable plan that will help your SaaS company reach, convert, and retain your target audience.  Identify All Levels of Your Audience  Start

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5 Money Stereotypes That Prevent You From Starting a Business

Growing up, we can get trapped in the cage of false beliefs about money. You may want or even plan to start your business, but something keeps you tense and scared. These blockers on your way are most likely the money stereotypes that make you procrastinate.  The worst part is that sometimes you’re unaware of

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Effective Ways To Generate Customer Feedback 

Customer feedback is the one thing nearly every business can’t survive without. You risk losing valuable customers if you don’t actively seek their opinions and feedback and make the necessary changes to your products or services. According to a Canadian study, 49% of businesses lose clients due to bad customer service. Fortunately, you can leverage

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How to Identify the Target Audience for Your Business

How to Identify the Target Audience for Your Business?

Attracting customers is crucial to a start-up or currently operational business. You can’t please and reach everyone even if you apply the best marketing strategies there are. Besides, no business can afford to target everyone. According to a study, not everyone who visits your business website will resonate with the message. So, how do you

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Tips to Create a Unique Brand for Your Cosmetic Company

The beauty industry is no longer just a player in the aesthetic world. It’s also a global market where companies can benefit from marketing their brands not just in their home country but abroad as well.  With the increasing competition, innovative solutions, and high demand for unique solutions, companies need to think beyond existing solutions

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5 Ways Businesses Can Protect Their Physical Assets (1)

5 Ways Businesses Can Protect Their Physical Assets

Protecting your company’s employees, property, and data from harm, such as destruction or theft, requires taking reasonable measures to ensure their safety. You cannot afford to have any of your property taken or destroyed. Invest in Security Upgrades You can effectively deter potential intruders from targeting your business by taking security measures to make it

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Expectation vs. Reality: Impact of SEO on My Business

If you are a small business looking to increase your revenues and expand your target audiences, you should consider search engine optimization (SEO). SEO, or search engine-optimized marketing, promotes your business online through various social sites and blogs. This article will give you insight into what to expect and the reality of using SEO for

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