Business

iOS Automation Testing: A Beginners Guide With A Practical Approach

Automated testing of iOS applications is limited to those developed specifically for iOS devices. Testers must have a thorough understanding of an application’s purpose, technical specifications, Ios Emulator, and performance metrics to compare the intended behavior with the actual behavior. Licensed to run solely on Apple products, the iOS family is a closed environment. For

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4 Simple Ways To Fuel Innovation In Your Small Business

The quest to reach the top of the business world is an ever-present reality as businesses seek ways to stand out and have a competitive advantage. Innovation has become crucial for success, with studies showing continuous growth in innovative enterprises. This trend means business owners need to lead the innovation processes in their respective companies.

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Two people holding speech bubble with SMALL BUSINESS concept

Small Business Marketing — How to Build Visibility as a Small Business 

Marketing is the lifeline of any business, regardless of its size. You won’t sell until you tell people what your product is about, why it is the best, and why they should buy it. But small businesses often underestimate the need for marketing and stay small.  While digitalization has made marketing easier by allowing businesses

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Digital Marketing May Be More Popular, but That Doesn’t Mean Traditional Has Been Forgotten

These days, a lot of marketing focus is being put on digital advertising. After all, almost everyone uses the internet in some capacity and it’s estimated that around 4.55 billion people around the world now use social media. That’s over half of the world’s entire population. With an audience so large, it makes complete sense

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