Marketing

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Branded Crates: A Key Piece for Your Company’s Branding

Some companies have realized that branded crates are a great showcase. For more than half a century, these have been used only as packaging and their function was simple, but that viewpoint has changed. However, with the growth of competition, it has become necessary to devise new ways to promote brands. For that reason, it’s […]

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10 Ways To Narrow Down Your Niche And Enhance Your Marketing Efforts

A niche is a specialized area of interest, and when it comes to marketing, it’s important to focus on a niche that you’re interested in and knowledgeable about. When you know your target market inside and out, it becomes much easier to create content that resonates with them and attracts their attention. This blog post

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SEO Strategies for the Dating Niche That Bring Real Results

Online dating is the new default courting arena. There are tons of apps and websites out there offering hopeful singles a chance to meet their soulmate – or a new friend who’s down for some fun. How can you stand out from all that competition? Optimize for mobile If you want to achieve real success

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3 Ways to Market Your Coaching Business for Free Without Social Media

If you’re a newly qualified coach, social media may seem the obvious choice for marketing your new business. After all, it’s free, and it looks easy. You probably follow a few coaches yourself on Facebook or Instagram. But for the solopreneur coach, organic social media alone is not enough to grow a business. Any successful

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How to Create a Workable Digital Marketing Plan for Your SaaS Business

SaaS brands need to approach digital marketing slightly differently than others. They are looking for a repeat, continuous subscriptions, as opposed to an outright, one-time sale.  Here is how you can create a workable plan that will help your SaaS company reach, convert, and retain your target audience.  Identify All Levels of Your Audience  Start

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How to Identify the Target Audience for Your Business

How to Identify the Target Audience for Your Business?

Attracting customers is crucial to a start-up or currently operational business. You can’t please and reach everyone even if you apply the best marketing strategies there are. Besides, no business can afford to target everyone. According to a study, not everyone who visits your business website will resonate with the message. So, how do you

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Expectation vs. Reality: Impact of SEO on My Business

If you are a small business looking to increase your revenues and expand your target audiences, you should consider search engine optimization (SEO). SEO, or search engine-optimized marketing, promotes your business online through various social sites and blogs. This article will give you insight into what to expect and the reality of using SEO for

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How A Corporate Video Can Skyrocket Your Brand Awareness

                                                        This goes without saying that video is the most powerful marketing tool. Despite the evolving marketing techniques and platforms, video is the one asset that could help make your brand reach millions of people with a single post. This is why more and more companies are now looking forward to creating corporate videos to

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Instagram

Secrets Of Business Leaders To Grow Their Instagram Reach

Using Instagram for business is a great idea, even if the platform is more about personal connections. More and more brands are investing in a robust Instagram presence, regardless of their industries. In fact, the platform is no longer confined to fashion, lifestyle, retail, and travel business. You can find diverse brands showcasing their offerings

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6 Ways to Take Your Advertising Experience to the Next Level

Producing effective advertising campaigns can be struggling nowadays with the vast range of different ways attention can be caught, but then lost by other distractions. Attention can be a fleeting thing, so it is important that you know how to capture the attention of your target audience by delivering persuasive ads – and for this,

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business plan schedule written on the notebook

Just DOOH it: Why use Digital Out-of-Home Advertising?

Out-of-home (OOH) advertising has quickly become the biggest advertising trend and doesn’t seem to be going anywhere any time soon. OOH advertising delivers innovative ways of advertising that customers certainly won’t forget. Here are some of the benefits of digital out-of-home advertising that will explain just why you should make use of it, too. The

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Why Your Ad Campaign Might Fail, And Steps You Can Take To Prevent This

There are many reasons why a seemingly watertight ad campaign might fail! Sometimes this is to do with inconsistency in your marketing, and not enough research into your customer demographic: the reasons are plentiful, and it’s often difficult for businesses to pinpoint exactly what went wrong.  So, for the benefit of all businesses out there,

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