Fact: Digital marketing is growing in popularity at a fast rate. According to Statista, digital marketing may be worth almost $876 billion by 2026. This explains why it’s crucial to get digital marketing right at the onset of your business.
This is because online time usage increases with many people joining online communities. And as a result, most firms are increasing their digital marketing budget.
The truth is it takes work to grow a business. Therefore, a lack of a solid plan increases the possibility of wasting time and money on the wrong activities.
If you’re a startup organization, you must implement a sound digital marketing plan. To develop a successful digital marketing strategy, it’s crucial to leverage available resources for digital marketing. These resources can include online advertising platforms, social media marketing tools, and industry-specific digital marketing guides. This is the best and most effective technique to help you expand your startup firm.
Because there are so many opportunities in digital marketing, it is simple and easy to go into execution mode and start acting. However, the best approach is to invest in an effective strategy to boost your digital return on investment (ROI).
Effective digital marketing is the secret to growing your clientele, staying in business, and succeeding. This is because you’re sure that a well-defined approach will help to reduce waste while giving your job more concentration. This will help you build on what’s effective.
If you’re a startup, you can leverage the best marketing agencies in Dubai to create a solid strategy. With a good agency and partners in place, it will be easier to adhere to best practices to help you win with digital marketing.
Here are some solid and proven tips that startups can leverage to develop a robust digital marketing plan.
- Create Your Buyer’s Persona
You will come across a gazillion recommended practices when developing an effective digital marketing strategy. However, creating a buyer persona is arguably one of the most crucial strategies you should consider.
First, there are two significant aspects of digital marketing. They include the following:
- Your business
- Your target audience.
Therefore, it is essential to ensure that you identify your target audience. All you need to do is to use marketing channels to connect your company to its ideal audience. This ensures that your digital marketing is tailored to your target audience.
However, it is nearly impossible to market to an unfamiliar audience. Therefore, it is vital to prioritize creating your buyer profiles for your digital marketing campaign. In other words, you need to come up with a list containing specific characteristics of your ideal client.
Here are some of the questions you need to answer when creating buyer personas:
- What’s the perfect age for your preferred clientele?
- Can you categorize them by their occupation?
- What’s their ideal income bracket?
- Where are they from?
- What are some of the solutions they need that your business can offer?
- What’s their default strategy when doing product research?
- What are their favorite social media channels?
- Can you identify their favorite customer service support?
Having this information at your fingertips is crucial. This is because you may find it easy to concentrate on practical marketing avenues that benefit your organization. Moreover, studies show that personas are powerful as they can increase your website’s effectiveness by about two to five times for targeted users.
- Build and Optimize Your Content for Search Engines
According to Think with Google, about 53% of consumers have to do an online search before they make a purchase. The best way to attract these consumers is by ensuring that your website comes on top when people are looking for the solution you offer.
A performance marketing agency in Dubai, Tidal Digital, says that SEO is an essential aspect of the growth of your organization. First, converting these visitors is easier because they are highly targeted. Besides, the beauty of SEO is that it gives you free traffic. Other benefits of SEO include:
- It helps to improve trust and boost brand awareness.
- It can considerably cut your digital advertising budget by a significant percentage as it organically increases website visitors.
- Guaranteed higher conversions since the traffic is organic compared to paid advertising.
- Your social media platforms can benefit from SEO.
- You can leverage SEO if you want to be ahead of your competitors.
So, what are some of the best ways start-up organizations can leverage SEO? One of the crucial steps you should consider is doing keyword research. This is vital as it helps raise your presence on search engines.
Keyword research is the best way to discover potential search engine terms your clients use. Most marketing agencies in Dubai will agree that new businesses will benefit more when they use long-tail keywords. This is usually from three words and above. You can leverage keyword research tools like Ubersuggest when doing the research.
Below are some key benefits of using long-tail keywords:
- They make up a significant number of searches online.
- The keywords are specific with clear intent.
- It is easy for a startup organization to obtain the top position as there is less competition.
According to Casie Gillette, about 50% of search inquiries contain four words or more. Additionally, long-tail keywords are highly preferred as they help you target new audiences while at the same time increasing your site’s authority.
Local firms must optimize their website content for local search. For instance, digital marketing Dubai will rank top for clients looking for these services in the Middle East, especially in Dubai.
Another way is to add your company information to significant local directories. This is vital as it will help to gather client feedback. You can also consider paid adverts to gather audiences for your startup.
This is because SEO may take time before you see tangible results. So, you can always pick relevant keywords for your company for sponsored adverts. This will help you achieve your results more quickly as you build on your SEO.
- Choose Your Channel and Tactics
You have defined your target audience and optimized your content for the search engine pages. So, what should follow?
After you have all these details and know the content that will appeal to your audience, choosing the digital channels is another crucial step you should prioritize. This is because it is more likely to produce great results for your startup organization.
Considering all the digital platforms, resources, and strategies you can leverage is critical. For instance, which social media platforms do your audience frequent? What kind of content do they consume more? Is it video, infographics, blogs, or memes?
If you have all these details, narrowing down your channel and tactics that favor your brand will be easy. Then, you can decide to create clear goals that will guide you on how to distribute content and what to prioritize.
Let’s say your main aim is to boost brand awareness. You need to be keen to choose the best approach. Therefore, it is crucial to consider which platform will help you achieve your targets and goals.
- Constantly Track Your Results
As of now, you agree that having a solid digital marketing strategy is crucial. It is even great when your team dedicates their effort and time to digital marketing initiatives. But do you know what is critical? Is the effort paying off? Being confident that your business is benefiting from these efforts is essential.
Naturally, your company goals and objectives will help determine your strategies’ outcome. Therefore, it is crucial to understand why you want to leverage digital marketing for your business. Some of the most apparent goals many companies want to achieve include the following:
- They are looking to boost their brand recognition.
- They want to obtain quality leads.
- Build a robust online community.
- Advertise their products to their target audience.
- Acquire new clients through digital marketing initiatives.
- Everyone starts a business to make money, and it is okay for them to be interested in their digital ROI.
Therefore, it is crucial to have metrics that can help you assess the success of your digital marketing objectives. The metrics should clarify whether it’s a success or not.
This is vital as it will help you to enhance your digital marketing efforts. You will be able to understand what functions well and what doesn’t. For instance, if you made reels and TikTok videos to drive visitors to your website, you need to be able to measure the impact of the reels. Did you see significant growth? What do you need to adjust, drop, or maintain?
The bottom line is to ensure you can track the effects of your marketing efforts. And this should be possible on social media platforms, email marketing, search engines, and your company website. So, ensure you avoid spending your time and money on things you can’t track.
Final Thoughts
As mentioned earlier, it is difficult to be successful in digital marketing. This statement is true considering the fierce competition that is currently present. The competition is more profound on social media platforms and the content marketing industry.
It takes significant effort and time to master digital marketing, especially for startups. Therefore, you can leverage marketing agencies in Dubai if you want to fast-track your success.
All you need to do is to develop a clear plan and maintain focus. With a laser-focused strategy, you will clearly understand how each component of your strategy will advance your goals and business.