Marketing

Brand Visibility: Why It’s Important for Your Business

The Value Of Having Your Brand Speak For Something Larger Than Itself

Most people know that organizations designed to generate revenue care about money. Even non-profit organizations care about money, even if they don’t spend more than they make to keep their lights on and their operation either in stasis or focused on expansion so the work they do can spread. As such, whenever we see a

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Foolproof Mascot Marketing Tips For Small Brands

Surviving in a competitive landscape is a daunting challenge for small brands. You have to be visible in a crowded space and gain an edge over the established leaders. It takes good thinking and sharp marketing strategies to address growth challenges. Mascot marketing is an excellent tactic than strengthens your brand identity and ensures that

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Digital Marketing ROI Statistics & Guide for 2022

You could publish a book with all of the digital marketing strategy guides swarming the internet search engine results nowadays. If you want to know how to create a digital marketing strategy, you’re spoilt for choice. However, we’re not interested in getting started, we’re interested in how you measure the success of your investment once

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5 Ways Outreach Marketing is Benefiting Businesses

Outreach marketing is a valuable tool for businesses that want to reach out to their customers. Instead of using generic methods like TV ads, billboards, or spam email, you can contact your customers directly through text messaging. This creates better results and is less expensive than other forms of marketing. In this article, we’ll cover

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8 B2B Marketing Automation Strategies To Grow Your Business

Today, most companies rely on automation technologies. Marketing automation reduces your manual efforts and boosts your productivity at work. Whatever tool you use, it all starts with a great strategy.  Let’s take a look at some of the top marketing automation strategies to grow your business.  #1 Automation of Leads follow-up  #2 Lead Scoring Process 

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Top 3 eCommerce Platforms and What to Choose for Your Store

Creating a website begins with choosing a platform. But there are so many solutions, and you can even opt for crafting something from scratch or using SaaS, for example, Shopify store builder. This abundance not only cultivates competition but also complicates the selection process. How do you settle on the most suitable option? You often

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4 Mistakes to Avoid When Creating Your First Ecommerce Site

                                                                                                                  Ecommerce is one industry that has continued to grow year on year which is why it’s become an attractive avenue for existing business owners or startup companies to explore. But, despite the incredible success experienced by many, eCommerce is not a simple channel to navigate. All you need is the right product and a

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Market-Beating Business Tricks That Will Leave You Smiling

Business can be brutal. While a few players succeed, the majority fail. Interestingly, though, it’s not because of a lack of drive or creativity. Almost all business leaders you meet have those qualities in spades. No. The real issues always have to do with practical matters. Businesses succumb to failure almost always because they have

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5 Tips to Maximize Advertising Opportunities in Your Retail Store

‍ In today’s retail environment, it feels like there are endless streams of advertising messages. Before you even walk into a store, there are placements on websites, apps, and directories that advertise the business. As e-commerce becomes more and more prevalent with each passing year, more and more companies are shifting their marketing efforts from

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Magnificent Hacks to Ensure Your Website is Outstanding

The growth in technology has led to increased competition in the marketing world. This is one of the reasons that, as a web owner, you need to be creative to stand out. As customer attention competition keeps growing, most entities have developed new ways to market their products online. Use search engines and keywords that

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How Facebook Marketing Can Help You Boost Your Business

Did you know that there are more than 2 billion Facebook users globally? Facebook is now a trend that has gripped people of all age groups. It has emerged from a platform to connect with friends and loved ones to become one of the leading portals for businesses to establish themselves and penetrate the market.

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Secret Hacks That You Need To Use If You Want To Quickly Develop Your Twitter Profile

There are several case scenarios when you might need to develop your Twitter page – the main ones are bound to the fact that you need to spread the information about your brand or business of whatever kind online. Social media platforms are the best channels for doing so: earlier in time you could use

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