Marketing

How Employers Can Check Out Their Candidates’ Social Media Accounts

In our digital world, a candidate’s online life can show more than what’s on their resume or what they say in an interview. Social media often reveals how someone communicates, their level of professionalism, and if they fit in with the company culture. As a result, many employers now consider social media as part of

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Boost eCommerce Conversion Rates with Magento’s Features

In this competitive world of online retail, maximising conversion rates is very critical to keep up with the growth. Every visitor who lands on your site presents a potential sale, and if your eCommerce infrastructure isn’t designed to guide them smoothly through the buying journey, you’re leaving revenue on the table.  This is where Magento

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Magento Development Company: What They Do and Why Your Business Needs One

Source We live in a convenient, on-demand economy where e-commerce is the new norm. Organizations, large and tiny, are looking toward eCommerce solutions as a means to more easily connect with their constituents. Of these numerous platforms, Magento is truly one of the most powerful and flexible solutions. Despite Magento’s multitude of features, it’s not

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How Video Format Conversion Enhances Business Presentations

In the fast-paced world of business, effective presentations can make or break a deal. One crucial yet often overlooked element of a successful presentation is the video format used. Did you know that using the right video formats can significantly enhance business presentations? A well-executed video can captivate your audience, but if it doesn’t play

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5 Reasons Why Your Company Should Utilize Truckside Advertising

Photo by Pexels Every company stands on the foundation of advertisements. One way to advertise is by using bright and bold messages on truck sides to capture attention wherever the vehicle goes. Many companies struggle to stand out in crowded markets, and truckside advertising offers a reliable way to reach a wide audience without complex

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Brand Growth Through Storytelling and Influencer Synergy

Trust is one of the most valuable assets a brand can possess. Whether you’re a startup or an established company, building and maintaining trust with your audience is essential for long-term success. One of the most effective ways to cultivate this trust is through strategic partnerships with influencers. Public relations (PR) and influencers are powerful

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How to Create More Engaging Content Without Working Harder

How to Create More Engaging Content Without Working Harder

Developing interesting content does not have to be exhausting. The secret is not more hours but better habits. A clever approach keeps the material interesting and new while helping to reduce stress. Working with a basic and targeted strategy makes the task simpler and produces greater outcomes than following every trend. Here’s how to get

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Competition is Fierce: How to Get Influencer Marketing Right

With more businesses turning to influencer marketing, the space has become seriously crowded. Audiences are savvier. Creators are more selective. And brands? They’re either getting it very right or completely missing the mark. If you want to stand out and get real results, the approach has to be smarter than simply paying someone with a

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Top 8 Sales Prospecting Tools for B2B Teams in 2025

In 2025, B2B sales prospecting is more than just building a list of potential buyers.  It’s about understanding who to contact, when they’re most likely to convert, and how to approach them with the right message across the right channel. With tighter inbox filters, rising competition, and smarter buyers—traditional spray-and-pray tactics won’t cut it. To

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Top Digital Marketing Strategies for Portland Startups

Launching a startup in Portland is an exciting venture, but standing out in the vibrant local market requires a smart digital marketing approach. From tech hubs to creative industries, Portland offers fertile ground for innovation, yet the competition is fierce. To succeed, startups must adopt effective digital marketing strategies tailored to the city’s unique ecosystem.

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