Promotional items play an instrumental role in brand development, fostering loyalty, and promoting growth. They aid in both financial and intrinsic growth by associating quality and trustworthiness. However, this is an investment that requires calculation and precision. Most small businesses shy away from promotional products as they perceive a massive expense with such a strategy. … Read more
With so many people being stuck at home during the global COVID-19 pandemic, it’s no surprise that e-commerce is getting more and more popular. Purchasing things over the Internet is the only way to reach certain products in this day and age, so if you too wish to protect your health and stay safe, joining … Read more
When it comes to branding, consistency is key. Whether it’s your company logo and your brand colors or your core values and beliefs, strong consistency means a better customer experience and brand recognition. If you’re in a particularly saturated market, then a strong, consistent brand can help you stand apart from your competitors, not just … Read more
Do you know loyal customers are likely to spend 65% more than new customers? Customers’ loyalty is an important game-changer factor. The businesses that have more brand loyal customers consistently improve revenues. Customer loyalty is the action of picking one company’s products or services continuously over the other alternatives available in the market (the competitors). … Read more
Website Builder Expert have launched a new resource graphic guide looking at the state of Ecommerce in 2020 and the factors that have affected it including the COVID19 pandemic and the rise of new trends and technologies such as Mobile-purchasing, Personalization/Localization, Voice Assistants and more. Impact of COVID on Ecommerce Key finding: Due to the pandemic, ecommerce … Read more
This article is originally posted on Galactic Fed. Following our Content Marketing & The Marketing Funnel: The Definitive Guide, we are breaking down what that application of this looks like for some of the biggest industries Galactic Fed works with. If you’re in the B2B SaaS industry – this one’s for you. And if you … Read more
Image source Digital marketing has rapidly emerged as a growing part of the marketing sector, benefitting all niched businesses. With more entrepreneurs and companies switching to the new mode of branding, it’s safe to say that digital marketing is the future of marketing. However, digital marketing can often prove expensive despite its increasing popularity, especially … Read more
With today’s technology, you can track almost every marketing activity to a T! But with so many stats and figures at your fingertips, it is easy to get lost in the data. This is often referred to as analysis paralysis, and it is more common than you think. To get a better idea of what … Read more
It doesn’t matter whether your business has been a market leader for decades or whether you have only just launched your venture, you need to consider how to futureproof your startup. There are more small businesses than ever, as more millennials follow their entrepreneurial dreams. To compete with your rivals, you need to be thinking … Read more
What feelings come to mind when you think of networking? Nerves, stress or anxiety? Well, according to a study by Cornell University, networking makes the majority of us feeling physically dirtier. Professional relationship building leaves a layer of guilt-ridden grime that makes us feel like we need to cleanse ourselves of the experience. Did we say too … Read more
Search engines are constantly evolving. If previously purchased links helped to bring the site to the TOP of search results, now, in the era of Google Penguin, it becomes easier to determine when unnatural methods of obtaining backlinks are used to promote the site. Both algorithms identify sites that are using SEO links for search … Read more
The essence of having the best hotel promotion strategies is hard to overstate, since it is the main part of launching the hotel, creating brand awareness, optimizing the rate of bookings generated, and taking care of your reputation. In fact, you can always reach out to hotel marketing agencies if you need help in telling … Read more
When you are self-employed everything is down to you, and that includes the way you promote and market your business. At the end of the day, without your customers, there would be no business. Therefore setting out a good marketing plan and sticking with it will help to get your seen and heard by the … Read more
There are already 50+ referral marketing solutions out there, so why did we build another one? The year was 2015, and we needed to implement referrals for our own SaaS businesses. We really admired freemium tools HotJar, Mailchimp, Zapier, Firebase, and Heroku] that democratized core services for startups and small businesses. We were looking for … Read more
As a business owner, you have many important decisions to make. One of those key things is whether to outsource or not. While you want enough marketers to carry out effective strategies to improve sales, you don’t want to have so many that it’s eating up your profits. If you’re looking to get a marketing … Read more