Marketing

The Ultimate Roadmap to Fuel Your Business Growth with These Simple TikTok Marketing Techniques

TikTok is one of the most popular social media platforms and a great way to grow your business. With a largely Gen Z audience, TikTok offers a way to tap into a new market and gain attention for your small business. If you’re not sure where to start, we can help. Take a look at […]

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Things You Need To Know About Instagram Influencer Marketing

The concept of influencer marketing has been around for some time. Some even say the practice of using people with substantial stature and influence to endorse products and brands dates back to the late 19th century. However, it is only in recent years that we’ve seen it rise to become the digital marketing juggernaut that

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Marketing Your Business and Building a Brand – 5 Helpful Tips

The word “brand” is frequently used in the marketing world. A recognizable brand is the most valuable asset that a company owns. Several studies suggest that customers prefer buying products from brands that are familiar to them. Building a recognizable and reputable brand loved by customers is the best way to nourish and boost your

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Innovations in Digital Marketing to Lookout For

Current events like the global pandemic have shaped trends in digital marketing. There are rapid changes that businesses need to make to remain competitive.  New strategies will help brands become more effective in serving their customers. People, brands, and businesses can be flexible and position themselves to thrive in the face of adversity. Artificial intelligence,

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What are the Benefits of Hiring Digital Marketing Services? A Definitive Guide

The ever-changing world of digital marketing services is one that you can’t afford to ignore. With so many ways for your business or organization’s website and social media pages to be seen online, it becomes crucial that when people visit them on the internet, they know exactly what their purpose in being there was from

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Website Builders and Core Web Vitals Insights: What’s the SEO Impact on Website Builders?

This article originally appeared on Website Builder Expert and has been used with their permission. Last year, Google announced that Core Web Vitals would become a ranking factor in June 2021 – the rollout is set to complete in August this year. These ranking factors have now come into play, so if you want to

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SEO For Small Business: Ways To Rank Higher On Google

Most websites and business owners today strive to get the coveted top positions in search results. Still, many of them believe that only professionals can cope with this task. What’s more, the cost of these services can be unaffordable for a small business.  But there is good news! SEO promotion offers options for those who

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3 Common Mistakes of Startups in Marketing & How to Deal With Them

The Dos and Don’ts in the World of Marketing for Startups I have to do this right for I don’t get the opportunity twice! Marketing is a prime step to ensure that you have it all for increasing your sales and making enough profit to sustain your business. However, many enterprises get it wrong, and

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Why Do Local Businesses Need Referral Marketing? All You Need to Know

The business environment has become highly competitive today. Entrepreneurs are looking to try a wide range of growth hacks to increase their business’s reach. One growth hack that most business owners trust today is marketing products and services via referrals. This strategy is better known as referral marketing. It entails attracting new clients to a

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