If you are planning to break into the product manufacturing industry, you will have so many things to think about; from marketing to research and development and design. However, you will do all those jobs in vain if you don’t create an appealing product that will do half of the job and sell itself. An unappealing product will not make you money, and you will end up wasting your time and energy. Below you will find a few tips on how to design products that will sell themselves.
The SIMPLE Criteria
Before you start creating your product, you might want to research your market and apply the SIMPLE criteria. Your product has to be simple, interesting, meaningful, productive, long-lasting, and entertaining. With this in mind, you will have to make sure that the message and the benefits for your potential buyers are both clear on the packaging and in the description. The product needs to be eye-catching and interesting enough for your potential buyers to pick it up from the shelf or decide to give it a go, even if their brand loyalty lies somewhere else. You will have to pay attention to the durability of the design, too, so your customers believe that they get an exceptional value for their money.
It Needs to Be Obvious
Whenever you design a new product, it needs to reflect what it does and how it can be used. When designing your product packaging, make sure that you use label sheets with clearly recognizable colors and description, but don’t interfere with the copyright design of other companies, or you might find yourself in legal trouble. Poor packaging and description can damage your reputation and make your product appear cheap.
When designing your product, you will have to make sure that it stands out from the rest of the crowd, in design, colors, shape, or functionality. It is important that you find your unique selling proposition and communicate it through your design and your marketing messages. If you believe that online marketing alone can take care of your promotions, you are wrong. The same consistent messages need to be present in your entire strategy and design, as well as your marketing mix.
Match Your Market’s Demand
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If you want to ensure that your new product will not flop, you will have to invest in market research and identify the gaps or the markets that are currently underserved by your competition. If you want to keep your customers happy, it is not enough to create a product that matches their needs and demand at the moment, but also improve it according to the changes in buyer behavior. It is also important that you monitor your competition and market trends, so you can spot opportunities and threats as soon as possible.
In case you are planning to manufacture your own products and enter a market, you will have to invest in research and development, as well as getting to know your clients and their preferences.
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