Businesses typically spend their time creating and planning the perfect experience inside the store. It makes sense since this is where customers spend most of their time. But you have to draw in the consumer before they purchase your products. Use these different ways to make your storefront more inviting and attract buyers right from the beginning.
Signs That Pop
Consumers make quick judgments about stores as they’re driving or walking around them. You want to grab the attention of people passing by and remain loyal to your brand image. Play around with shapes, content, size, and colors while staying relevant to your target audience. This strategy will help create eye-catching signs inviting the buyer to “stop on by!”
Cozy Sitting Area
If your storefront has an outside area available, ponder the idea of including a cozy space for people to sit. It creates ambiance, and potential customers are more likely to come in if you make a comfortable sitting area in front of your store.
You can decorate this outdoor space for the different seasons.
Window displays are essential for stores that receive a lot of foot traffic. They are easy to change, making them the perfect way to reveal different promotions or sales.
Keep them simple and compelling for the best results. Engage a potential buyer by not only displaying different products but also telling a story about your brand.
Since window displays are quick to change out, switch them up often. Like the outdoor seating area, you can tie them in with the changing seasons.
Freshen up the Area
Does the parking lot striping look faded? Could the building use a little paint? Giving the building some love and attending to the maintenance of the parking lothelp create an inviting atmosphere for your store. Here are a few ideas:
- Repainting the building can make your storefront pop. Pressure washing is another idea if you have painted recently.
- Don’t neglect the windows. It’s best if you wash the windows regularly, but the task often gets overlooked.
- If the facade lacks unique architecture, consider adding an outdoor awning. This simple idea can help create a professional and welcoming look.
If you’re searching for ways to increase revenue, draw in more foot traffic, and better your brand, consider these different ways to make your storefront more inviting.