People love companies that are ethical. It’s smart for any business to do what they can to contribute to the betterment of the world, because people have more respect for companies that care. Investing in things that can make your company greener doesn’t mean that you are following the crowd; it simply means that when your customers want to support a business that pays attention to what really matters, they turn to you.
The one downside for most businesses about going green is that it could be rather expensive. Here’s the thing; going green up front could cost your business a little money. The bit to pay attention to is the long-term benefits that are going to make the real difference. For example, ditching large server rooms and running huge pieces of equipment is going to save your business money and energy. Turning to Kumo to ensure that your business joins the cloud instead will save money in the long run. When you think of all the ways that your business could go green, you could feel overwhelmed about what’s to come. Your business could be everything that customers want, if only you were making an effort to be greener in your activities.
Here are some of the ways that you can make it happen:
Make Going Green A *Thing*
Your company policy should encompass being a greener, more environmentally-friendly business. Create goals for efficiency and celebrate the success that you have as a business. If you make your green ideals a part of the culture, people will have more to say and will approve of you.
Change The Lightbulbs.
It’s time to swap to LED lighting in your office, so if you’re renting the building, you need to speak to your building manager so that they can get on that as soon as possible. LEDs don’t use half as much energy as other bulbs and they’re not as toxic. Yes, they cost, but think of it as investing in the future of your company.
Can O’ Water?
It’s time to let go of the plastic culture in the office and stop dispensing water from giant plastic bottles. There are some companies out there that are more than happy to help you out with your goals, and you can check out these cans of water for more inspiration.
Collaborate With Ethical Companies.
If you work with ethical companies, you can feel inspired to work better and be better than the norm. The influence from others can really help you to put your company in a better position, and it’s good to know that you yourselves are investing in other ethical companies.
As a business, you use a lot of ink and paper. Once you go paperless, you need to encourage staff to recycle everything possible in the office – including food waste. If you have an outdoor space, you could even encourage composting!
Going green is going to help earn you some green in the long run; think about how you can make a difference in the world while raking in the cash and you’ll be good to go.
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