How Does PropTech Drive Commercial Real Estate Leasing?

Marketing Project Management Software

It should be no surprise that real estate, the greatest asset class in the world, provides a wealth of opportunities for institutional investors and motivated individuals. Real estate maintains its significance as a pillar of society even when new trends, such as the transition to remote and hybrid working, arise. The commercial real estate industry is anticipated to expand by 4% in 2022 and reach a market valuation of $1 trillion, according to the most recent data from IBISWorld. PropTech, or property technology, will keep enabling new efficiencies for the salesforce for commercial real estate across all sectors, fueling the

industry’s explosive expansion.

All financial markets rely on technology to complete tasks more quickly, accurately, and smoothly. While historically, real estate the greatest asset class (particularly commercial real estate) is far behind comparable markets in terms of technology, PropTech has helped the sector advance. Continue reading to learn more about PropTech, and how commercial real estate technology still influences the built environment.

What is PropTech?

Property technology, or PropTech, refers to any residential and commercial real estate software that increases efficiency. Different real estate technology systems and PropTech products cover various asset lifecycle stages, including portfolio management, lease management, and beyond.

We can say that PropTech streamlines how we own, sell, manage, operate, research, rent, acquire, and invest in real estate by connecting people and information. PropTech solutions streamline daily operations and enable comprehensive decision-making for everyone, from commercial real estate investors to developers, general contractors, building operations managers, brokers, and even legal teams. The in-depth industry knowledge necessary to succeed in the real estate market will never be eliminated or invalidated by PropTech software. 

But commercial real estate technology makes information easily accessible. It also equips professionals while making data-driven decisions systematically, quickly, and more effectively.

What Is The PropTech Software Used For By Real Estate Professionals?

PropTech software can meet various needs depending on the real estate vertical it serves. For instance, the particular software that an operator of a building uses to track occupancy or lighting would be very different from the PropTech used by investment managers to view their transaction pipelines. These are some applications of PropTech that both companies and people are using:   

  • Listing Services: Finding and managing new business opportunities, from multimillion-dollar commercial investments to brand-new home renovation projects.      
  • Real estate markets: utilizing online marketplaces to connect buyers and sellers, landlords and tenants, and investment managers and investors to speed up transactions, incorporating software for virtual property tours.
  • Building Operations: Improving operations by implementing new efficiency and streamlined procedures to save time and money through the available Best Marketing Project Management Software.  
  • Tenant Management: Delivering a better tenant experience through the use of smart building technology and digitally connected homes and buildings  
  • Deal management: Deal management involves bringing together businesses by giving them visibility into impending transactions, tasks, data, communications, and much more, particularly on the institutional side.
  • Data Aggregation: Using third-party market data to establish a reference for decision-making in the future.
  • Real Estate Data Analytics: Centralizing data-driven analytics, gaining insights from the data, and simplifying reporting.

PropTech businesses will take on the task of offering logical solutions for novel needs while juggling formidable functionality with enterprise data security as the sector continues to change.