Google ad formats of 22 different kinds. It can be really difficult to remember all the formats of Google and how to use it. Well, worry not! Let’s resolve to stop wasting too much money and Budget on Google ads to start the profitability of your campaign.
Google adds more complexity to their ad products. Sure, Google ads can help in day-to-day campaign management; you cannot have full control over your ad campaign.
As a businessman, you would surely want to have full control over your marketing campaign. Google optimizations are not always in your best interest, nor do they know the context of your brand.
Well, worry not! If you want to know how not to waste time, money and want to make the best utilization of Google New ads, you are in the right place. This post will talk about some of the tips that will help you succeed in using Google’s new ads in the right way.
- SKAG’s: OUT, Intent: IN
According to PPCexpo, Google likes to have consistency in the ad campaigns you are running. The more similar performance that your keywords have, the better will be the performance overall. Google has also recently introduced a few updates that have made SKAG more relevant: match type update, close variants, etc.
Here is what you can do. Pay close attention to the user’s intent, and the keywords should be focused around the same. Internet users who have searched the name of the brand are more likely to convert and buy once from your site. You can use the following trick:
All the keywords related to the brand should be grouped. Mentioning keywords like “Price” and “Discount” are also a strong signal of buy intent.
- Declutter Your Ad Campaign
It can be overwhelming to keep an eye on dozens of ad campaigns, their keywords. You will not be able to pay attention to what is going on in each ad campaign. Yet, it is the key to success. So, to waste time, you have to drill down two reports: the quality score and the search query report to find out the main search terms that will trigger your ads.
- Double Down on Your Strength
Many businessmen think that the easiest and quick way to increase sales is to buy more keywords. Keywords indeed play a major role in increasing sales, but that is not the only thing. The best way to make sure that you do not lose any chance is to monitor the impression share you have on Google Ads SERPs. The best way to deal with this is to focus on the top 10 campaigns and check your competitors’ market share and monitor closely on the updating trends.
- Make it Shine
Copy and visuals are the two very important components of ads, and they play a very important role in campaigns. On average, a user is exposed to more than 6000 ads, and thus it is clear that it is a cutthroat competition; you need to stand out to grab the attention of the customers.
The importance of visuals is also increasing due to the Google ads network. You need to give in to the power of statics to optimize your ads; you never know which of the creative will work for you the best, so it is better that you give a try to all the formulas.
NOTE- SEISO will always give recommendations for priority areas to improve the priority area, optimization of ads and use of ad extensions, etc.
- Spend Smarter
Google these days is catching up with Facebook for the user-centric approach. Your expenditure should not be only allocated not only on the keywords or the placement levels, but you need to take into account the user profiles.
To consider the user profiles, make bid adjustments to your most valuable audiences and criteria.
Now that you know Google new ads format, here are trends to watch and keep in mind:
- More Responsive Ads:
Responsive ads are one of the most popular trends to be coming in 2022. They are automated versions of text-only ads; with them, you can add multiple headlines and descriptions. Google will automatically test various copies depending upon the performance of your ad. Also, make sure that you use the correct variables to make your ad look relevant.
Moreover, responsive ads can easily adjust and transform their size, making them fit various units or screens. This makes responsive ads more specific and for different users. So, if you are struggling to simply monetize your ads and want to make it perfect for both desktop and mobile, try responsive ads and boost your ad revenue. Irrespective of the platform, these ads help increase reach and boost ad performance.
- Video Ads Are the New Things:
Just like you search for topics, keywords, and demographics, by using Google Ads, you can launch your Google Ads video campaign to surface ads. This is one of the most effective ways to reach a deep and wide pool of video ads. Just keep in mind that YouTube is the second largest search engine and has the highest engagement rate.
So, for businesses reaching out to YouTube is more like advertising to the billboard.
Furthermore, video ads are quite effective as you have a captive audience. These ads are displayed when the people are already looking at the screen when watching their selective video. This drives more impressions and engagement.
So, these are some of the tips that will guide you in using the Google New Ads Format most effectively. It will not only save your time but the result will also be a positive one with high traffic on your site. So, what are you waiting for? Try it today!