Your website is perhaps the most important ‘employee’ you can have – after all, it doesn’t call in sick or take breaks, it just keeps working and working, converting your visitors into customers (as long as it’s all set up properly). But the problem is it does have to get set up properly, and it really does have to pull its weight, and a lot of the time websites fail because they just don’t do enough.
In the end, a great design might look fantastic, but if visitors are leaving without taking any action, then you’ve definitely got to rethink your website. With that in mind, here are some tips to help make your website work harder for you – read on to find out more.
Make It Clear What You Want Visitors To Do
People really don’t like to have to guess, and if someone lands on your website, they have to know within seconds what your business is about and what they’re supposed to do next. If you want them to book a call, then you’ve got to make that button or instruction completely obvious. If you’re selling a product, you’ve got to highlight it. If you’re trying to build an email list, you’ve got to give people a reason to sign up… and the list goes on.
Your website should take visitors and guide them through the journey you want them to take, not leave them wandering around wondering where to click or what to do. If that’s the case, they’ll probably leave before doing anything, which means you’ll miss out.
Use Conversational Experiences
No one is going to enjoy a robotic, one-sided kind of website, and the very best sites are the ones that make visitors feel as though they’re having a conversation rather than reading a sales pitch (even if the outcome is going to – hopefully – be the same). Here’s where you can use a conversational design because that’s all about making interactions feel natural, engaging, and, ideally, fun.
Smart chatbots, interactive elements, and user-friendly navigation can take your basic website and turn it into one that people can actually connect with – if you can do that, you’re definitely onto something. Strictly conversational websites are a great place to get started and find out more about what you can do with your site to make it more conversational and engaging for people – it’s definitely worthwhile.
Make It Fast And Mobile-Optimised
A slow, clunky website is no good – people don’t have the time or patience to wait around, and they’re not going to. It doesn’t matter how great your business might be, if your website is slow, no one’s going to find out about it because they’ll head to your competitors instead. So you need to make sure it’s fast and working well, and that’s going to help it work harder to convert visitors.
On top of that, it’s got to be mobile-friendly – if not, you’re alienating a huge portion of your audience. Take a look at your site on your own mobile device and check you can read it, it’s easy to navigate, and it’s basically not frustrating. If there are any issues, get them fixed sooner rather than later so you can find more customers more easily.