It’s never been easier to turn a hobby into a side hustle. And more people than ever are turning to websites like Etsy and Amazon to transform their handmade crafts into a profitable business. If this is a challenge you’re facing right now, it can seem daunting at first due to how competitive the space has become. But the four areas listed below offer a great starting point if you are just starting out turning your handmade crafts into a business.
Social Media
Arguably the best place to start when building up a small business is social media. Many small businesses put the bulk of their efforts into social due to the cost-effective nature of platforms like Instagram, TikTok and Facebook. Anyone can start up a social account for their business, and it doesn’t cost you a penny. However, simply being active on social media isn’t enough. Content must resonate with your audience, tell the story of your brand or outline your USP.
The above describes organic social media, the unpaid side of social. However, if you want a helping hand getting in front of the right people, learning how to create and manage social media ads can open up new opportunities.
Online Ads
Social media isn’t the only place where you can show online ads to your audience. It may also be worth getting to grips with Google Ads if you want to increase the reach of your brand. Google Ads come in all shapes and sizes, although you’ll probably want to focus your efforts around Google Shopping adverts if you’re selling handmade goods.
These allow your products to be displayed at the top of Google’s search results, where you’ll only pay when a user clicks on your ads in what is known as pay-per-click (PPC) advertising.
SEO
SEO stands for search engine optimization, and while that may sound confusing to beginners, it essentially describes the process of making your website more visible in search engine results. Consider a user who is searching for fine titanium jewelry; they’ll be met with popular brands like Graziela Gems. But by optimizing content and building links to your website, this could be a way for your small side hustle to sit alongside jewelry giants.
SEO does require a long-term approach, but it also comes with higher conversion rates, seeing as you are targeting users who are displaying an interest in your brand or product so it’s definitely worth considering.
Personal Brand
Finally, it’s important to think outside the box when putting together a marketing strategy for your small business. While the tactics mentioned already will help, there’s a good chance that your competitors will also be using these methods.
Growing a personal brand offers a unique way to differentiate yourself from competitors. It involves promoting the person behind the brand (you) along with the brand itself. Sharing content around your daily life will help potential customers connect with the brand on a deeper level, taking their relationship to an emotional one rather than just a transactional one.
Final Thoughts
Whether you’re skilled at making candles or floating diamond necklaces, now is the time to turn your passion into a money-making opportunity. The different channels make it easier than ever to reach your audience, while the marketing strategies above will also help build your brand.