Digital marketing can help you educate your prospects or customers about your products or services, but compelling brochures for your business are still an effective offline marketing tool.
Brochures produce a certain effect that can drive people to your business. It feels quite different for a person to be holding your brochure on their hand than merely looking at your website from the screen of their computer, laptop, or mobile phone.
A brochure offers you enough space to talk more about your company and what you’re offering without having to worry about how many characters or words you’re allowed, which is a limitation digital ads have.
By picking up your brochure in malls, airports, and other public places, there’s a good chance that people will visit your retail store and buy from you. On the other hand, if you’re a B2B company and you want people to be aware of your business, you can distribute your brochures during sales pitches, trade shows, or other marketing events to spread the word around.
Brochures are also cost-effective, especially if you’re still in your startup years with no huge marketing budget to make your business more visible to customers.
With the advantages that printed brochures offer for your business, it’s important that you come up with well-designed brochures that will convince people to read what you have to say about your business. The copy, design, layout, and other elements of your brochure will need to be on point to help you engage your target audience.
The following infographic describes everything you need to know about creating the right kind of brochure for your business.