Search engine optimization (SEO) ensures that a website stands out in results pages. It involves making changes to a website so that users can easily find it online. SEO is often a long-term marketing strategy. Website owners must learn how to choose before hiring a freelance seo expert. These are the things that you should ask the freelancer before you hire one for your next SEO marketing project.
What SEO strategies do you often find effective?
Every expert has their favorites when it comes to SEO strategies. Most of these they find effective which they would also recommend to their clients. Make sure that you hire someone who is an expert in SEO. Ask for details before hiring one from a trusted SEO agency. It is best that you know what their preferences are regarding SEO strategies.
Do you think these strategies will work for the business?
The best SEO agencies will have experts who know what works for their clients. These strategies are thoroughly tested with their previous clients. Their experiences give them the knowledge and expertise to determine which methods work best for your business. They should be able to tell you what to expect. Vague promises should be considered a red flag.
What are the SEO tools that you will be using?
You must be aware of the SEO tools your consultant will use for this project. Several SEO tools are used today. It is also best if you do your research in advance to know what tools you should expect your consultant to be using. They should be transparent about the metrics that they will be focusing on. This will ensure positive progress with your marketing efforts.
What are your methods of measuring campaign success?
SEO consultants use different methods to determine if the campaign is successful. These are important to ensure the success of your marketing plans. Here are the expected performance metrics your SEO expert should discuss with you.
- Impressions. This is how often your website pages are noticed on search engine results pages.
- Clicks. It’s the number of times the website pages are ‘clicked’ from the SERPs.
- Positioning. This measures how high your website is ranked on the SERPs.
- Sessions. The SEO experts use this to determine the number of visits from organic searches.
- Visitors. You will need to know the number of unique website users are visiting your website.
How will the progress be monitored?
Website owners should be updated with the project’s progress. The SEO consultant will help you keep track of the progress. Monitoring will often involve planning, analysis, and setting up of SEO marketing plans. They should be clear on how you will be updated with any changes to the plan.
Every business has unique marketing needs. And when you need an expert in SEO, it is often best to outsource such services. Find the best in this field, and they can help ensure that your marketing efforts align with your goals.